My Teaching Teaching, And More Effective Collaboration...

Change is a part of life and I view myself as a life-long learner. I have frequently been called on to change. Once again new ideas are presented on being an effective teacher and I will discuss how my teaching will change as a result of this course. There are five areas of interest that I found will elevate my teaching skills. I will briefly describe them as structure, groupings, instructional strategies, the concept of linking assessment with teaching, and more effective collaboration with my peers. The concept of differentiated learning is appealing to me and while going through my internship, I experienced a differentiated kindergarten class. Children worked in different groupings at the same time as the teacher worked with small groups or individuals. The students were given and taught how to be responsible for their own learning at this young age. They worked on problem-solving skills and were guided to think critically about themselves and what was happening around them. It wa s delightful to be helping in this classroom. This experience coupled with this course, EDU 570, has given me much information to ponder with respect to how a differentiated music class would look like. I can see a performance based class, such as a grade three general music classroom, look like this: Some students would work on rhythmic games to develop basic rhythm reading, while others would already be composing with more complicated rhythms, and in addition, other individuals would beShow MoreRelatedMulticultural Philosophy Reflection Paper744 Words   |  3 PagesUnderstanding diversity in my classroom will allow me to reach all students. Mutual respect needs to be established immediately in order to establish a positive environment, and by valuing all cultures this can be accomplished. Establishing an orderly and respectful environment is crucial for a successful classroom. I have a passion for learning, and I will ignite a passion for learning in every student that I encou nter that will last a lifetime. As a teacher, I will enthusiastically guide my students to unlockRead MoreShould School Be Students?1366 Words   |  6 Pagesthe world we live in today. As a teacher, it is important that we best develop students. I believe the most effective teachers understand that the way each student learns is unique. (Strauss, 2013) With that being said, I believe the best way students learn is when learning is presented through multiple intelligences. Teachers try to target the nine different intelligences when teaching lessons to best reach each student and give each student the best chance of learning the material being taughtRead MorePriority List for Implementing Supervision Instructional Strategies1636 Words   |  7 Pagesinstructional leader must be skillful, effective, and flexible with all instructional supervision strategies. An enlightened leader provides constructive feedbacks that improve instruction, and ultimately, student performance; and leads a team of educators to reach their highest potential. Based on my study of the different strategies, the following is the order of my priority: Critical Friends Group, Standards-Based W alk-Through, Peer Coaching, Mentoring, Peer Assessment, Clinical Supervision, PortfolioRead MoreThe Advantages of Collaborating on a Project708 Words   |  3 Pagesï » ¿Peer Review Collaboration Introduction What are the major advantages of collaborating on a project? Collaboration between students is part of the learning process, in fact collaboration †¦fosters effective learning and community building, according to Andrea Cottrell with California State University in Sacramento. In a classroom situation, collaboration with peers helps students be comfortable with each other, and from a teaching aspect peer-review collaboration gain proficiency in their writtenRead MoreProfessional Improvement Plan For Students1613 Words   |  7 PagesProfessional Improvement Plan As an educator my beliefs regarding education and my overall student teaching experiences go way beyond the basic stand and delivery mode. Student teaching consists of rigorous lesson planning, creating innovative ideas, and finding ways to deliver the information so it will reach each student in the classroom regardless of his or her disability. In fact, collaborative special education is a field that crosses all borders; therefore as a teacher it is indicative thatRead More My Philosophy of Education Essay767 Words   |  4 PagesMy Philosophy of Education My philosophy of education and my personal goals and theories about how students are empowered through their educational experience revolve around the student-centered, interactive approach to instruction and learning. My goal as an educator is to create a learner-focused environment that promotes the basic literacy skills - reading, writing, listening, speaking and thinking. Children are readers, writers, and thinkers who need language to question and understandRead MoreThe Need For Data, Collaboration, Trust And Successful Peer Training1380 Words   |  6 PagesThe Challenge The need for data, collaboration, trust and successful peer training are the most important aspects of developing the program I am going to design. As a first year Department Head of the Fine Arts Department within a large public school, I have been assigned the task of leading this department from a regular grading system to a Standards-Based Grading system. This type of change is what Schlecty (2007) describes as a systematic change. According to Zepeda (2012), this type of changeRead MoreCollaborative Teaching And Inclusive Education1495 Words   |  6 Pagesinnovative teaching approaches and techniques developed these days to facilitate learners with special needs. Focusing to expand their learning outcomes I have decided to choose Collaborative Teaching and Inclusive Education as the most effective evidence-based strategy. As a matter of fact, the understandings and mastering of the strategies are crucial before applying it in a classroom. These strategies are a beautiful blend to be used together and an efficient form to elevate collaborative teaching throughRead MoreEssay about Educational Approach: Collaborative Group Work 674 Words   |  3 Pagesinfluences that will inform my teaching practices as a future educator within a schooling environment. These three themes group work; authentic learning and self-efficacy are concepts that can be incorporated into the classroom in order to provide successful ed ucational outcomes. I will also explore the interconnecting theories that are related to the three main themes, providing informed knowledge that is relevant to a classroom context. Lastly, I will integrate these themes in with my values as a futureRead MoreThe Principles Of The Early Childhood Education Program972 Words   |  4 Pages democratic society. †¢ To teach is to be persistent in learning through inquiry into something or someone; such inquiry is richer and more generative when done collaboratively. †¢ To teach is to act on part of something or someone; such action should be conscious, purposeful, well informed, and ethical. Applicants must write a double-spaced statement of no more than three pages. The student should demonstrate deep thinking about the three guiding principles of the Early Childhood Education program

Supply Chain Management Walmart Essay - 1812 Words

Wal-Mart, now it is branded as Walmart, is the world largest public multinational corporation by revenue in 2010, which runs a chain of large discount department stores and a chain of warehouse stores worldwide. Walmart focuses on the improvement of sales, constant reducing costs to offer goods at the best price, the adaptation of efficient distribution and logistics management systems to ensure the constant flow of the goods and the use of innovative IT and systems to accurate efficient operating processes. Throughout this essay I would like to focus on its distribution and logistics system and Information Technology that strongly supports Walmart’s success today. There are always great distribution systems behind the successful supply†¦show more content†¦In some cases, suppliers deliver goods such as drug, for example, directly stores; however, about 85 percent of the goods which are available at stores pass through the distribution centres. To operate the distribution centre more easily and economically, Walmart uses sophisticated barcode technology and hand-held computer systems which are well-know technologies as strength of Walmart. Thanks to these technologies, all the products information regarding the inventory level are available at real-time by every employee. They can identify the pallet and the location from where the stock had to be picked up by making two scans. The hand-held computers guide employees with regard to the location of particular product from a particular bin or shelf in the centre; therefore, they don’t need much time to manage their inventory. The employee conforms whether it was right product or not when the computer verifies the bin and pick up a product. The quantity of the product required from the centre is entered in to the computer by the employee and then the computer update the information on main server. With this hand-held computer Walmart can always have updated information. This hand-held computer is not only for inventory management, but also give the packaging department accurate information about the products to be packed. Consequently, the hand-held computer reduces unnecessary paperwork by displaying all information aboutShow MoreRelatedWalmart And Supply Chain Management Essay881 Words   |  4 Pagestransforming its business practices related to supply chain management is Walmart. In 1962, the first Walmart was open, so was Target and Kmart. Sam Walton was the founder of Walmart. Mr. Walton was known for his ways of being cheap in business and in his personal life. Walmart was mainly a success because of Mr. Walton’s wanted to keep costs low and then use cost advantage to lower down prices to increase volume. It went round and round and now, Walmart stands as one of the largest retail stores globallyRead MoreWalmart : Supply Chain Management1334 Words   |  6 PagesThe company I think that has been successful at transforming its busin ess practices related to supply chain management is Walmart. In 1962, the first Walmart was open, so was Target and Kmart. Sam Walton was the founder of Walmart. Mr. Walton was known for his ways of being cheap in business and in his personal life. Walmart was mainly a success because of Mr. Walton’s wanted to keep costs low and then use the cost advantage to lower down prices even more than they were. After he did this he couldRead MoreSupply Chain Management : Walmart And Amazon Essay838 Words   |  4 PagesSUPPLY CHAIN MANAGEMENT-INDIVIDUAL Introduction: The supply chain management is considered as a management concept from past two decades as the customers are concerned about timely and safe delivery. The competitiveness has been increasing among the companies to deliver the products as quickly as possible to the customers all around the world. This has made the supply chain management as a vital tool for the management. This is also measured as a competitive parameter for the companies. The two supplyRead MoreWalmart Supply Chain Management System2559 Words   |  11 PagesWALMART REATIL SUPPLY CHAIN MANAGEMENT System Karan Dewan 300808446 Professor Jeff Parsons Business Communication BUSN 733-102 12th November 2014 Executive Summary Wal-Mart supply chain management system is one of the best in the world. Wal-Mart emphasized the need to reduce purchasing costs and offer the best price to the customer. The company directly procured from manufacturers, by passing all intermediaries. 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After all, the world’s largest corporation, employing 1.8 million associates worldwide, takes pride inRead MoreProject Report on Supply Chain Management of Walmart Under the Guidance of: Submitted by:1482 Words   |  6 PagesPROJECT REPORT ON SUPPLY CHAIN MANAGEMENT OF WALMART UNDER THE GUIDANCE OF: SUBMITTED BY: MOHD FAIZAN YUSUF PGDM 2009-11 Galgotias Business SchoolRead MoreWalmarts Vision And Strategies1542 Words   |  7 PagesWalmart stores can be found across the United States and 26 other countries globally, including – Canada, Mexico, Brazil, Puerto Rico, Ghana, China, United Kingdom, India, and others. In order to adequately serve the expanding demand for quality goods at reasonable prices – Walmart has to ensure that its supply-chain functions efficiently on a regular basis. To this end, in what follows, the author explores the manner in which Walmart manages its supply-chain, the impact of the management of theRead MoreSupply Chain1145 Words   |  5 Pages1 Components of Supply Chain Management (SCM) The main elements of a supply chain include purchasing, operations, distribution, and integration. The supply chain begins with purchasing. Purchasing managers or buyers are typically responsible for determining which products their company will sell, sourcing product suppliers and vendors, and procuring products from vendors at prices and terms that meets profitability goals. Supply chain operations focus on demand planning, forecasting, and inventoryRead MoreStrategic Vision And Operations Planning1210 Words   |  5 Pages Over the past ten years Walmart has become one of the most powerful retails with the highest sales around the world. The company has been recognized with a successful supply chain management. However as 2016, Walmart closed 269 stores, this means that not all the stores are successful and there is a problem that is affecting its operations planning. Walmart by 32nd St. has operation planning problems during winter time when the population increases in the area. This report was written to understand

Burger King Expansion Free Essays

1. By mid-2009, Burger King was not in any of the following five countries: France, India, Nigeria, Pakistan, and South Africa. Compare these countries as possible future locations for Burger King. We will write a custom essay sample on Burger King Expansion or any similar topic only for you Order Now These countries all have large populations but are not in close proximity to the BK headquarters in Miami. How well do these five countries identify with the Burger King brand? It is hard entering foreign markets where consumers are loyal to previously established brands. Is there even enough beef to go around? Burger King will have their work set out for them to be successful in these markets and many not have franchising opportunities to rely on. France: the concern with France is how much of the population actually consumes beef. India: Burger King may have recently ruined their chances for sending their business to India. There are no beef in the McDonalds located in India. Hindu does not eat beef and that is approximately 80% of the population. Burger King thought it was a good idea to place an ad of Lakshmi, the Indian goddess of wealth, about to eat one of the beef burgers, which are forbidden under Hindu religion. Why? Other than that bad business move Burger King is faced with re-inventing their menu. Nigeria- Restaurants like Tantilizers has had plenty of success in Nigeria and service similar food products to Burger King. Well, at least they sell hamburgers. Yet, it all depends on how well Burger King can re-invent meat pies and other popular Nigerian foods. I think Nigeria will be a much better location than that of France and India and it has less competition. Pakistan- McDonalds seems to found success in Pakistan and serves many beef products, chicken, and fish. Burger King can have similar success from a product/menu standpoint. However, will it be enough to compete with an already established fast food base who serves similar products and have a loyal consumer base. However, the market is big enough for an additional player because of the population. South Africa- South Africa will If I was on the Burger King Management team then I would definitely try to enter into Nigeria, Pakistan, and South Africa. I do not think that France is the type of market that Burger King will do exceptional well but maybe average. India, I would not even look any further into trying to bring the BK brand. 2. When entering another country, discuss the advantages and disadvantages that an international restaurant company, specifically Burger King, would have in comparison with a local company in that market. The advantages of Burger King entering into new markets are: The disadvantages of Burger King entering new markets are: 3. About two-thirds of Burger King’s restaurants and revenues are in its Americas region (United States and Canada) and one-third elsewhere. Should this relationship change? If so, why and how? The relationship should not change. America is only 5 percent of the world population but consumes 25% of beef. However, Burger King could switch up their menu but I do not think that will bring success. The fish and chicken products do not produce enough variety in international markets in my opinion. 4. The case mentions that Burger King prefers to enter countries with large numbers of youth and shopping centers. Why do you think these conditions would be advantageous? 5. How has Burger King’s headquarters location influenced its international expansion? Has this location strengthened or weekend its global competitive position? The location has weakened Burger King international expansion. Almost three fourths of all Burger restaurants are either in the United States or Latin  America. Latin America because of its convenience makes up 25 percent of global operations. However, because of the small populated countries only 1/8 of the revenue comes from the same 25 percent of the international restaurants. The wealthy European countries are not 6. Evaluate Burger King’s strategy of using the Brazilian experience to guide its entries into Russia. http://www.telegraph.co.uk/news/worldnews/asia/india/5786561/Burger-King-apology-to-Hindus-for-advert.html http://www.ran.org/fileadmin/materials/education/factsheets/fs_beef.pdf How to cite Burger King Expansion, Papers

Business Development Conference and Exposition †MyAssignmenthelp

Question: Discuss about the Business Development Conference and Exposition. Answer: Introduction The Australian Sports Commission is the Australian Governments agency which is responsible for distributing funds and providing strategic guidance and leadership for sporting activity in Australia(Drew, Blanch, Purdam and Gabbett, 2016).The purpose of the assignment here is to fill the position of Finance manager and define the key roles and responsibilities, competencies and attributes for the job position, also to analyse the consideration of diversity in filling the above mentioned position. The main responsibility of a Finance manager at Australian Sports commission to monitor its finances, analyse the sources of money and the cost centres of the company, advise the management and senior managers on ideas to maximize profits and steps to ensure financial stability in the system. Other set of responsibilities are: Raising Funds- ASC is the governments leading sports agency which develops supports and invests in all forms of sports. In order to do so, the body works directly with multiple investors, institutional investors, government bodies and many more. In order to do so, the finance manager has to raise funds to support the activities for the business organization and strike a balance between its debt and equity ratio Allocation of Funds to different department- As mentioned the funds have to be raised for variety of purposes like Training of sportsperson, building infrastructure, securing inventory, manpower recruitment, marketing and so on. Thus, the role of Finance manager is to ensure that the funds are allocated on the basis of need, urgency and strategic advantage. Profit planning and Control- ASC suffered loss in Millions in the year 2015-16 due to mismanagement and improper planning. Thus the duty of the Finance manager here is to ensure that the funds are raised, allocated and used in such a manner that the government body is profitable. He has to also ensure the expenditure of money is happening according to the strategic objectives of the company and not haywire. Creating financial projections and Budgets- A Finance manager has to ensure that he creates budgets and draws financial projections for at least a minimum period of 5 years. He has to ensure that the projections and the budgets are realistic and supported either historically or on the basis of strategic planning (Johnson, Leenders McCue, 2017). Investment of Funds- Another function of the Finance manager is to ensure that he harvests the profits and invest them with due diligence. The purpose of investing fund is to create wealth for the organization and park money for future capital need (Korhonen, Laine Martinsuo, 2014). Competencies of Finance Manager Technical Skills It involves collecting, storing and processing information to be shared with the stakeholders. Financial accounting, tax strategy, planning and compliance are some of the task included (Coleman, 2014). Business Skills Using the information of the business and the organization, turning the financial data into valuable insights for the organization (Cech CHadt, 2015). People Skills Skills are required to influence the decision makers, their action and behaviour towards the growth of the organization. Leadership Skills Team building, managing change and driving financial performance are the key tasks (McBride, 2016). As the Key role of the finance manager is to raise funds, allocation of funds and investment of funds for the improvement in the sports facilities and training of the Australian sportspersons. Thus, it is very much advised that the person has to be from Australia, in order to ensure that the benefits of Australian sportsperson are kept above all, more so, because the person would be in a better position to understand the micro-environment surrounding the Australian sports commission. References Cech, P. and Chadt, K., 2015, June. Project Manager And His/Her Competencies. InInternational conference knowledge-based organization(Vol. 21, No. 1, pp. 165-169). De Gruyter Open. Coleman, L., 2014. Why finance theory fails to survive contact with the real world: a fund manager perspective.Critical Perspectives on Accounting,25(3), pp.226-236. Drew, M.K., Blanch, P., Purdam, C. and Gabbett, T.J., 2016. Yes, rolling averages are a good way to assess training load for injury prevention. Is there a better way? Probably, but we have not seen the evidence.Br J Sports Med, pp.bjsports-2016. Johnson, P.F., Leenders, M.R. and McCue, C., 2017. A comparison of purchasings organizational roles and responsibilities in the public and private sector.Journal of Public Procurement,3(1), pp.57-74. Korhonen, T., Laine, T. and Martinsuo, M., 2014. Management control of project portfolio uncertainty: A managerial role perspective.Project Management Journal,45(1), pp.21-37. McBride, J., 2016, January. From Safety Leader to Business Partner-Bridging the Gap. InASSE Professional Development Conference and Exposition. American Society of Safety Engineers.

Interpersonal Communication The Price of Non

The Republican Main Street Partnership essays

The Republican Main Street Partnership essays In today's political world, the reality of passing legislation and bills in the United States Congress is based on relationships. These relationships can be among members of a political party, members of organizations, or even between lobbyists and congressmen. Although every vote counts, it is often a collection of votes and coalitions among the Congressmen that ultimately allow the passage of legislation on any issue. To facilitate this and have bills favorably pass, the members of Congress typically form smaller groups in which to lobby their collective views to the rest of the voting body. One such party is the Republican Main Street Partnership. The Republican Main Street Partnership is one of the best organizations to join, based on political influence and power, to have an effective passage of legislation. Therefore, based on the power, influence, and structure the Republican Main Street Partnership can provide, any Representative would benefit by becoming a member of the orga nization. First, the Republican Main Street Partnership must be examined as a whole to determine where the strengths of the organization lie. Founded in 1998, the Republican Main Street Partnership's main goal was to promote and foster responsible leadership within the Republican Party and give a voice to those considered in the center of the Republican Party (republicanmainstreet.org/mission html). This voice is given by having the party pursue "public policies that reflect a limited, but responsible role for government and that are designed to achieve fiscal responsibility, economic growth, improvements in the human condition and a nation that is globally competitive and secure" (republicanmainstreet.org/mission html.). Membership includes "individuals who are interested in moderate Republican policies, focusing on governance and on finding common sense solutions to national problems" (republicanmainstreet.org/mission ...

An Urban Renewal Project Research Paper Example | Topics and Well Written Essays - 2250 words

An Urban Renewal Project - Research Paper Example These steps are taken in order to use privately-owned property for development projects such as urban renewal project (Grogon and Proscio, 2001). The process of urban renewal is seen in both positive and negative ways by various people. To most of people, it acts as a symbol of economic development and positive reforms and for some it acts as a means of establishing control. It is a good way of recreating communities that exist and make them seem better but at the cost of demolishing certain neighborhoods. However, with the passage of time a change has occurred in the way people think about urban renewal projects which is seen now as more oriented toward investment and renovation and less toward destruction (Jones, 2004). The paper will highlight the local project at Los Angeles that had been named as Bunker Hill project and will discuss the circumstances that led to this decision of accomplishing an urban renewal project in Los Angeles. The role of power elite, pluralism, mobility, economic competition and government regime has also been discussed in the paper throughout. Bunker Hill is the Los Angeles’ oldest plan of redevelopment that spreads over the area of 133 acres. The project adopted in 1959 by the city council of Los Angeles got transformed into a project of area redevelopment in 1968. The project area considered to be bounded by Hill Street (east), First Street (north), Fifth Street (south) and Harbour Freeway (west) (Dawson, 2008). The area had been relocated to include twenty-five developmental sites of large mass. The developmental plan also included the construction of a new street system in order to control the steepness of hill and to connect the steep area with nearby flatlands. The four sites out of the twenty-five major developmental sites were under the ownership of CRA/LA whereas two were owned by County. The project of Bunker Hill had been the result of continuous struggle against the lawsuits by City Council that won its case in f avor of urban renewal project in 1964. The funds raised for the completion of project were initially $33 million and few complaints were submitted against the plan. However, in 1968 the project was renamed as Bunker Hill Redevelopment project which previously was known as urban renewal project (Fante, 2002). It is worth-mentioning that the area had been remained unattended for the period from 1800’s to 1920’ due to the lack of water system and other services that had not reached that place at the time. The Bunker Hill due to the steep topography had been the difficult project to accomplish and it was the necessary to reconstruct it in order to provide room for neighborhoods that were becoming overcrowded (Fante, 2002). The Great Depression had also contributed in the negligence of this hilly area in terms of renovating the site. Therefore, in 1940’s it was almost impossible to think of reconstructing the area and investing a lot of money in doing so at the time when the country was facing economic crisis and crime acts at the peak. In the past the site had been the place of Victorian mansions which now became urban decay. Extensive surveys and researches were conducted to measure the physical, economic and social impacts. The results of the surveys identified the

Memorandum Essay Example | Topics and Well Written Essays - 500 words

Memorandum - Essay Example ... Many of these kinds of procedures can be done in ambulatory facilities entirely separate from the surgical department†¦Ã¢â‚¬  (pp. 160). Many of the procedures that are done with the help of the adjoining outpatient procedures facility are minor procedures—and surgeries can range anywhere from patients having pacemaker batteries replaced to removal of skin cancers and other minor surgeries. Usually, the outpatient procedures facility is much like an office, where family members can wait while their loved one is getting a medical procedure performed. The policy change itself would involve updating the computer systems in our particular hospital so that patient records are no longer kept on an MS-DOS system. DOS is a computer operating system that is very outdated, and the hospital would like to incorporate a Windows operating system into the current manner of functioning with regard to how it is going to continue on in the future. Because the outpatient procedures fac ility is so overwhelmed with work on a daily basis—and since computers are used daily—it is hoped that the switchover to the new computer system could be done sometime overnight when there are no patients scheduled to come in.

Wage differences in Urban Informal Sector of China Essay

Wage differences in Urban Informal Sector of China - Essay Example Though the study of migration is not new in economics, the study considered in this context is important due to the wage differences between urban and rural areas and the informal sector of the urban areas. In this study of migration of China, the household was recognised regarding migration. Instead of number of people migrated to urban areas, the households migrated are been registered in China. Out of urban-urban, rural -rural migrations, the rural -urban migration exposed the wage differences issue. 1 The migration from rural to urban is so much important as it was assumed that the hukou system of 1950s was proposed to tie the farmers to the land. This is for supplying low cost agricultural products to the industrial sector. This restricted the mobility of the people during the great famine during s1960s. The farmers depended on collective farming and the opportunity cost for migration was very high. The migration was made easy and speeded up when china started economic reforms in 1978. 2 The urban informal sector of developing countries like China absorbs who cannot find productive employment. If this point is ignored, it can be stated that it will contribute to employment and income generation. The legal status of the activities of the companies in the informal sector will fall outside the reach of the government regulations. This is due to the size of the companies having less than 10 employees and usage of simple and traditional technology. In China the government is limited to administrative resources tend to focus on large scale operations. The minimum wage legislation is enforced only in large scale establishments and informal sector was out of the reach of that legislation. One more reason for non implementation is that the companies seize to exist when the legislation is implemented. This needs the study of the determinants of employment in the urban informal sector in China. The size of the labour force of urban informal sector is due to the interactions wi thin the economy as a whole. The absorption capacity rural areas regarding labour decides the migration and wage differences in the system. Though the urban informal sector is less in wages than the formal sector, the migration continues due to the still lesser wages in the rural areas. The urban informal sector absorbs very poor people as labour. As the sector provides income continuously without security, the poor and semi qualified people are absorbed by this sector. Particularly unskilled labour are employed and their lack of skills result in lower wages. 4. Effects of Informal Sector In the globalisation and economic reforms period the countries like china are catching up the opportunities of trade and development. International specialisation has become more effective during the period of specialisation and the liberalisation resulted in lowering the transport costs. The informal sectors discussed the macroeconomic role of labour reallocation. This analysed the effects of economic growth, production and trade patterns. This included the analysis of wages and there existed a substantial difference between the wages of formal and informal sectors. This resulted in the differences in the effects of formal and informal sectors on macro economic effects. The simulation regarding the allocation of workers, has put them across low and

Business Plan For Entering Chinese Beer Market Marketing Essay

Business Plan For Entering Chinese Beer Market Marketing Essay The Chinese beer market has grown at a strong rate between 2004 and 2008. It has generated total revenues of $ 42.8 billion in 2008, representing a compound annual growth rate (CAGR) of 12% for the period spanning 2004-2008. Market consumption volumes increased with a CAGR of 9.2% for the period 2004- 2008, to reach a total of 38.8 billion liters in 2008. The markets volume is expected to rise to 53.6 billion liters by the end of 2013, representing a CAGR of 6.7% for the 2008-2013 period. Standard lager sales proved the most lucrative for the Chinese beer market in 2008, generating total revenues of $34.7 billion, equivalent to 81.2% of the markets overall value. In comparison, sales of premium lager generated revenues of $7.7 billion in 2008, equating to 18% of the markets aggregate revenues. The performance of the market is forecast to decelerate, with an anticipated CAGR of 9.4% for the five-year period 2008-2013, which is expected to lead the market to a value of $67 billion by the end of 2013.  [1]   Market Value The Chinese beer market grew by 14.9% in 2008 to reach a value of $42.8 billion. Market Value Forecast In 2013, the Chinese beer market is forecast to have a value of $67 billion, an increase of 56.7% since 2008. Market Volume The Chinese beer market grew by 12.5% in 2008 to reach a volume of 38.8 billion liters. Market Volume Forecast In 2013, the Chinese beer market is forecast to have a volume of 53.6 billion liters, an increase of 38.4% since 2008. Market Segmentation I Standard lager sales dominated the Chinese beer market, generating 81.2% of the markets overall revenues. Market Segmentation II China accounts for 42.9% of the Asia-Pacific beer markets value. Market Share Anheuser-Busch InBev accounts for 24% share of the Chinese beer markets volume. ( www.euromonitor.com) Distribution Supermarkets and hypermarkets distribute 35.7% of the Chinese beer markets volume. 1.2 Situation of Chinese beer industry The Chinese beer market has grown at an astounding pace in recent years, spurred on by the massive levels of foreign investment in the market, along with the rise in the average levels of consumer spending in China, thanks to the economic reform policies of the government. China has now overtaken the US to become the largest national beer market in the world. However, per capita beer consumption in China remains very low relatively meaning that there remains great scope for development.  [2]   In 2013, the Chinese beer market is forecast to have a volume of 53.6 billion liters, an increase of 38.4% since 2008. The compound annual growth rate of the market volume in the period 2008-2013 is predicted to be 6.7%.  [3]   Table 1 Source: Datamonitor 2. The strategic triangle ( the 3Cs ) 2.1 The Corporation Aire Valley Breweries is a medium-scale brewery that is located in UK, it is an effective company with high cost structure but it sells its premium bottled product at premium prices so it is not a real problem. Its current production includes: Hostenbeck. European style lager beer, 5% abv, in 260 ml glass bottles San Bernardo. European style lager beer, 5.5% abv, in 240 ml glass bottles Camelot. British style dark bitter beer, 4.5% abv, in 500 ml glass bottles Ark Royal. British style dark bitter beer, 5.6% abv, in 500 ml glass bottles Pot of Gold. Irish style dark stout beer, 5.2% ABV, IN 500 ml glass bottles 2.2 The Customer Aire Valley Breweries plc intends to provide the customer with more than just a traditional brew. We intend to distribuite a high quality brew that will not only be refreshing and pleasurable, but also encourage gatherings and sharing of fun. Our customers can be feel safe about the highest quality standards of all our products. Looking at the consumer, there are some differences between the ways different alcoholic beverages are used in different occasions, but many product choice are a matter of personal taste this makes beer vulnerable to the threat of other alcoholic beverages and many people are about the idea that wine can be more healthy. Overall, there is a moderate threat from other type of alchoolic beverages. Our target customer will be people of any ages and gender but our products are more suitable for over 20 years men and women. 2.3 The Competitors We should identify competition in terms of companies already operating in the Chinese market that product similar type of beers. Hence there will be a need to strongly differentiate ouselves from other already well-settled businesses. However after an accurate market analysis, our competition comes in several forms: 1. The biggest competitors are Anheuser-Busch InBev NV/SA, Tsingtao Brewery, Company Ltd., SABMiller Plc. Been present on the market for a long period, they have a wide and established distribution network that they utilize to their advantage. In order to compete with these leading companies we intend to strongly undertake new channel and distribution development in addition to adopting aggressive marketing strategies. 2. Other manufacturers of traditional brews including homes and local bars will also constitute our competitors. They often have access to the local and remote areas and knowledge of these areas. However their products are not of high standard, which we shall fully exploit. Anheuser-Busch InBev accounts for 24% share of the Chinese beer markets volume. In comparison, SABMiller accounts for 15.9% of the total markets volume.  [4]   Table 2 Source: Datamonitor 3. The market segmentation of the Chinese beer industry The Chinese beer market is fragmented, with top three players holding 53.6% of the total market by volume. The market leaders are companies that own a strong well-known brand-image and operate within various segments of the market, which is possible due to the ease of increase in production capacity once a company is established and has already gained customers loyalty. There is a waste differentiation of products in the market, as there are many varieties within the beer category, including: ales, stouts, low/no alcohol, standard and premium lager, and specialty beer. Entry into this market would be highly dependent on the growth prospects and also on the size of the existing players. Furthermore, beer can be vulnerable to the threat from substitutes such as spirits and wine, due to low switching costs and consumption patterns in different geographies. 3.1 Geographic There are difference between Northerners and Southerners. There are large numbers of beer consumers chose to drink at dinning and banquet in the 6 selected metropolitan consumer markets; namely Beijing, Shanghai, Shenyang, Chengdu, Wuhan and Guangzhou. A comparably distinct preference for drink-places was identified as frequenting at bar counters in Guangzhou (15.7%).  [5]   Table 3 Source: IMI Consumer Behavioural Lifestyle Yearbook 2002-2003 3.2 Demographic In China, women population consume more beer beverage than men, almost 40% of consumers in Beijing are women. Table 4 Source: IMI Consumer Behavioural Lifestyle Yearbook 2002-2003 3.3 Psychographic Supermarket chains are often able to negotiate very strongly on price with beer producers, which fact boosts buyer power significantly. Switching costs for buyers are not particularly high, which increases buyer power in all markets. Beer producers can differentiate their products quite strongly, not only by the overall segment (lager or bitter, for example) but also by brand, ingredients, style, and so on.  [6]   3.4 Behavioural The IMI survey classifies beer beverage consumers into heavy and non-heavy drinkers. Heavy consumers drink habit ranges from daily drinking to a minimum of once or twice a week. Beijing beer beverage consumers are mostly heavy drinkers (67%). In Guangzhou, the heavy and non-heavy consumers are equally distributed in numbers. Table 5 Source: IMI Consumer Behavioural Lifestyle Yearbook 2002-2003 About 30% of the Beijing heavy drinkers are women, as compared to the other two metropolitan consumer markets in less than 20%. All the women consumer in the three selected metropolitan markets behave differently, ranging from frequency in drinking, preference for drinking-places, brand images, and personal lifestyles.  [7]   Table 6 Source: IMI Consumer Behavioural Lifestyle Yearbook 2002-2003 4. The 4Ps Marketing Mix 4.1 Product Aire Valley Brewwerie plc should produces products of high quality and impeccable taste. Our products will be positioned very carefully. They will be of extremely high quality to ensure customer satisfaction, supported by impeccable service to our customers. As high quality beers can be sold at premium prices, it is now possible to enter the market on a small scale as a microbrewery. Investment in production equipment can be recouped by adding a good margin to the price of the end-product. Standard lager sales dominated the Chinese beer market, generating 81.2% of the markets overall revenues. Sales of premium lager generated 18% of the markets aggregate revenues.(Datamonitor)  [8]   Table 7 Source: Datamonitor 4.2 Pricing We will ensure that our products prices take into consideration peoples budgets. However these prices will also take into consideration the cost of production and distribution 4.3 Distribution These products will be extensively distributed to remote,  yet extremely viable areas where the market is appreciative of readily available, good quality brew. We intend to establish an brilliant network that will enable us to rapidly respond to customers orders, and be available in remote areas our competitor has not yet exploited. 4.4 Promotion The marketing strategy we will adopt will convey the sense of quality and satisfaction in every picture, every promotion, and every publication. The promotion will involve integrating advertising, events, personal selling, public relations and direct marketing. In the long term Internet marketing will also be undertaken, which will help to increase the knowledge of our products to the various market target segments. Web presence is a natural objective in reaching the appropriate potential customers. Well-done brochures, company profiles and business cards often has an attraction effect on clients contemplating on ordering our products. Hence this will undoubtedly generate increased sales of our products. 5. SWOT Analysis In a rapidly growing economy market as the Chinese one we should focus on our strenghts to respond quickly to what the market dictates and to provide quality brew in such a highly lucrative market. We should also acknowledge our weakness of a medium-sized company without any international experience. 5.1 Strenghts Market segmentation strategies Focused marketing campaign Established company in UK with strong capital base Different type of products for different tastes 5.2 Weaknesses Lack of reputation in the Chinese market No knowledge about Chinese culture and behaviour Chinese distribution channel different from UK one Introduction of Chinese empà ²yees who have not previously worked in the company present a challenge to the company. 5.3 Opportunities The new generation are more interested in foreign brand and attractive packaging Internet marketing and sales Chinese beer market had a huge demand in the last years followed by population growth 5.4 Threats Existing competition in Chinese beer market Marketing strategies and tactics by other established European companies 6. Conclusion The brewing industry has been one of those quickest to modernise in China. Despite its huge market size, there remains great scope for development, and many new opportunities are still available in China. Per capita beer consumption in China has grown to near parity with other regional market, and so development in the market will in future rely much more on raising the average value of purchases, and persuading Chinese consumers to trade-up to premium products and brands.

The early petroleum industry in the US :: essays research papers

The Early Petroleum Industry in the United States Ancient Egyptians used bitumen for embalming, the Assyrians used it in building, the Chinese for heating and lighting, and for centuries fishermen have used it to make their boats watertight. Naturally, man being what he is, was not content to let well alone, and soon petra- oleum (rock oil) and its associated products were being used in many delightful ways to cripple and annihilate his fellow men. The famous "Green Fire" was used in various forms for many centuries once it became known that when a mixture of petroleum and ground quicklime is exposed to moisture spontaneous combustion takes place. The flaming mixture thus produced was thrown by a pump mounted on the prow of a warship and the consequent havoc wrought on the enemy's ships can easily be imagined. Then oddly enough, the ancients knowledge of the properties of petroleum seemed to fall into abeyance and during the Middle Ages, and up to the beginning of the 19th century, petroleum was only remembered for its medicinal uses. It was to capitalize on this use that an American, Samuel Kier, decided to bottle the oil that seeped into his father's brine wells. He put it up in half pint bottles and advertised it as containing wonderful medical virtues. Another American George H. Bissell, saw his advertisement but was interested in oil for other reasons so, together with a friend, he leased 105 acres of farmland, near Titusville, Pennsylvania, paying $5,000 dollars for a 99 year lease. So in 1854 the first oil lease was granted. Having obtained the land, which he was fairly certain covered oil deposits, Bissell commissioned Edwin & Drake to drill a well for him. Drake did so and struck oil on August 27th, 1859. The first oil well had been sunk and a great industry had been born. Within a few months of the completion of the Drakwell, oil wells were being sunk all over the United States and within two years the country was exporting great quantities of oil. Simple distillation of seep and salt well oil was being carried out in Pittsburgh, Pennsylvania, by Samuel Kier who built a one-barrel still. He was buying crude by the gallon. Later Kier made a still of five-barrel capacity. These two stills for treating crude oil constituted the first commercial refinery in America. The five-barrel apparatus of Kier has survived and is in the Drake Well Museum.

Pre 1900 and Post Poetry Comparison: Christina Rosetti Essay

In this assignment I will be analysing two poems, ‘Cousin Kate’ and ‘The Seduction’. Christina Rosetti wrote ‘Cousin Kate’ in 1879. In this poem Christina describes a cottage maiden who was discovered by a wealthy Lord who appears to fall in love with her but deceives her because half way through it becomes apparent that he is using her for her ability to have a child. The Lord desires a son in order to have an heir to his belongings. During his time with the maiden he comes across Kate who is the maidens younger cousin. The Lord then ditches the Maiden for the younger sexier cousin Kate. When the Lord is with Kate the Maiden discovers she is pregnant with the Lords child and has a baby boy. She has mixed feelings for her son, as she is ashamed of him because she is not married to his father but also proud of him because he is hers. The Maiden does not inform the Lord about their child. Kate fails to inform the Lord that she is incapable of having children because she knows that if she tells the Lord he will ‘dump’ her for another. The Seduction is written by Eileen McAuley and is based in the 1980’s in Blackpool. The poem is about a teenage girl who goes out clubbing for what seems to be her first time. Half way through the night a boy about the same age persuades the girl to join him at an unromantic place near a river and gets her heavily drunk. He then seduces her into having sexual intercourse. Then after 3 months she discover she is pregnant due to that one nightstand. The main elements of ‘Cousin Kate’ are love and relationships, marriage, motherhood abuse of power and wealth, betrayal and the roles of the female characters. I will start with the element of love, there are three different types of love and relationships shown in ‘Cousin Kate’. One type of love and relationship shown is the true love given from the Cottage maiden towards the Lord and the relationship she had with him. She would over look everything he did to her, which he threw back in her face when he ditched her for her cousin Kate. It became apparent that all he wanted from her was the sexual pleasure. The other kind of love and relationship is the pretend love that Kate shows the Lord. She didn’t care what the Lord did to her because all she really wants is his money and wealth. The Lord also shows pretend love towards both the Cottage Maiden and Cousin Kate, he shows this love in order to use them for his pleasure and also to help him get a son/heir. He also couldn’t care less about his relationships with them as long has he got what he wanted. Next I will move onto marriage. There is only one marriage in this poem and that is between cousin Kate and the Lord to quote the poem â€Å"he bound you with his ring†. Kate obviously is only marrying him for the money as she does most things with him for that reason. Motherhood only comes into the poem at the very end where the cottage maiden has the Lord’s child and feels mixed emotions about him, as she is ashamed of him because she is not married to his father but also proud of him because he is hers, to quote â€Å"My fair haired son, my shame, my pride†. Abuse of power and wealth and betrayal enter the poem through the Lords actions like his ability to get whatever girl he wants for whatever he wants e.g. when he goes after the maiden, she falls in love with him but he has no feeling for her he just wants sexual pleasure and a son. He also does the same with Kate but she just goes with him for money nothing else. He betrays the maiden when he ditches the maiden for her sexier, younger cousin Kate. The female roles are basically about the women that have fallen for this wealthy Lords charm then the lord will use these girls for his pleasure. The themes in ‘the Seduction’ are almost the same but vary in certain ways because it is a more modern poem and substances like alcohol and drugs are involved where as in ‘Cousin Kate’ it is more a case of true and pretend love. First of all I will go through the love that the teenage girl drunkenly displays towards the boy. Because she was drunk she wasn’t in the right state of mind so wasn’t thinking straight when she was supposedly falling in love with him. I cannot explore the element of marriage because there is no type of marriage in this poem at all. Motherhood comes into the poem after she discovers that she pregnant in the way she nurturers the baby when it is in her womb and also because she suddenly realises that she is going to miss out on having fun with her friends or have the romantic walks hand in hand with a boy. The teenage boy abuses his power over the girl by abusing the situation and getting her even more drunk than she already was so that he can go through with his plan to have sex with her. The teenage girl feels betrayed by her magazines because they portrayed the image to her saying that her first time would be romantic. She also feels betrayed by the boy as he promised her that he would take her out sometime but he left her and she didn’t see him after that. The role of the female character is to be the target of the teenage boys lust. In both of the poems there are morals in ‘Cousin Kate’ the moral is don’t go with someone just for money or find out a about his personality before going with him and in ‘The Seduction’ the moral is learn to handle your drink and don’t leave with someone you don’t know or can’t trust. The Cottage Maiden show a lot of emotions in the poem and the poem was written in first person so that the writer can express those feeling better. When you write in first person you can express the emotions as though they are your own and it also makes the poem one sided, as you don’t hear any of the lord’s point of views. The mood in the poem is grief-stricken and down as the cottage maiden is always speaking with a non-happy attitude until the end where she becomes unconcerned about her cousin Kate’s fate with the lord as if that her fault she picked that fate and she got what she deserves and that’s that which I think is a bit of a selfish laid back attitude and isn’t right. Christina Rosetti uses a lot of imagery to describe the feelings of the cottage maiden e.g. â€Å"your love was writ in sand† which doesn’t mean that she actually wrote how much she loved him it means that her love wasn’t true it was gone before she even meant it. In â€Å"The Seduction’ Eileen also uses imagery e.g. â€Å"with his eyes as blue as iodine† this uses the image of blue iodine but iodine is actually a yellowish brownie colour which also suggests that Eileen was again implying the idea of how drunk the girl actually was. The mood in ‘The Seductions’ changes half way through because the girls attitude changes from an all starry eyed drunken girl who falls in love with a teenage stranger to a emotional broken down wreck who hates the boy because of what he did to her. Another way that the writers get imagery and mood across to the reader is by using figures of speech like metaphors, personification, similes and rhetorical questions. When the writers use these they help to create the mood of the poem for example when Christina uses the rhetorical question â€Å"why did the great lord find me out, and praise my flaxen hair?† this creates the mood of despair which means a over whelming sadness and she’s wondering â€Å"why did he pick me and ruin my life I could have been pure and had a better future than what he’s left me with.† Another figure of speech is where Christina uses the metaphor â€Å"I could have been a dove† this doesn’t mean that she would actually been a dove, the dove is a sign of purity which when she uses it in this sentence she means that the cottage maiden would still be innocent. In ‘The Seduction’ Eileen uses the simile â€Å"green as a septic wound† to describe a dirty old river by which the boy truants and gets ‘high’ from taking drugs, she uses this simile to create a depressing mood because it is such an unromantic, disgusting place he has taken her to and by this point in the poem the reader knows something isn’t going to go the way the girl planned. The place that the boy takes her to is described in a few different ways, another way is â€Å"far from the blind windows of the tower blocks† and this describes the place as hidden away from the rest of the world and this also gives a reason why he does what he does here and that is because there won’t be any witnesses to back up any court case the girl might have put against the boy. The male characters in the two poems are both deceiving characters that use charms to get what they want and in both cases it is a girl they want to use for sexual intercourse. They are presented as cunning men who only desire one thing, sex. They treat the women with disrespect to quote ‘cousin Kate’ â€Å"he wore me like a silken knot† which means that he treats her as he would treat a piece of clothing easy taken off or put back on when wanted. Now I will quote ‘The Seduction’ with â€Å"She giggled, drunk and nervous, and he muttered ‘little slag'† this suggests that he doesn’t care who the girl is as long as he gets what he wants and it also suggests that he will take advantage of any girl no matter how drunk she is. In my opinion the writer wants us to feel that they are selfish cruel men as both the writers describe them in this way, to quote ‘Cousin Kate’ â€Å"He saw you at your fathers gate, chose you and cast me by† this indicates that he doesn’t care about the maidens feelings when he casts her by he just wants a better looking girl that suits his every need but he does not yet know that Kate is unable to produce a child otherwise I predict he would also cast her by. The female characters are the foundations for both of the poems and we know more about them than we know about any of the male characters. We know that both of the main female characters suffer from an unwanted pregnancy and are presented as young innocent girls who are seduced by the male characters and both are left to carry the burden and shame of their unwanted pregnancies. The girls have a few different ways of reacting to their situations they react by being upset, disillusioned, bitter, frightened and angry to quote ‘The Seduction’ â€Å"And on that day, she broke her heels of her high white shoes (as she flung them at the wall). And realised for once that she was truly truly frightened, but more than that cheated by the promise of it all† this suggests that she becomes frightened by the thought that she can never regain her innocence and dreams. They are then both stereotyped by society as being ‘loose women’, the type that sleeps with any man. In the ‘olden days’ single pregnant women would be cast out of society, very poor and classed as the lowest of the low where as today they would receive all types of benefits from the local government and would not be frowned upon. The cottage maiden is a strong character because she has chosen to live and raise her son independently without the help of the Lord but the teenage girl is more afraid of societies reaction to her pregnancy and wants to run away from the shame. I think the poems are both wake up calls to open our eyes to see the poverty that goes on around us and even though they are set in different times that, message will always need to be heard as poverty is always going to be there whether we like it or not. I respect only the cottage maiden in ‘Cousin Kate’ because of the way she way mistreated but stayed with the Lord because she of the true love she showed towards him and then when he throws her love away for Kate, she becomes a stronger women and embraces society so that her and her son can live a happy life. Society has change a lot over the last 150 years because now everyone is treated as an equal and it doesn’t matter what religion, race or his or her class is, I am not saying that stereotyping doesn’t happen as that will always be an ongoing factor of life. In conclusion, we can see that the poems are very similar in there themes as they are both about girls that get seduced into having sex or a sexual relationship. Both poems also have the same moral behind them, get to know the person before you go to far develop a sexual relationship.

Exercise in Organizing a Descriptive Paragraph

Exercise in Organizing a Descriptive Paragraph After studying our basic model for organizing a descriptive paragraph, you may find it helpful to apply the strategies in this short exercise. Directions Here is the topic sentence of a descriptive paragraph titled The Candle: I treasure my candle not for its beauty, its sentimental value, or even its usefulness, but for its simple, stark ugliness. The rest of the paragraph appears below. However, the sentences have been rearranged so that the descriptions appear in no logical order. Reorder the sentences to create a clearly organized paragraph. Rising crookedly out of the cup and collar is the candle, a pitifully short, stubby object.Abandoned by a previous occupant of my room, the candle squats on the window sill, anchored by cobwebs and surrounded by dead flies.This ugly little memorial consists of three parts: the base, the reflector, and the candle itself.This aluminum flower is actually a wrinkled old Christmas light collar.The base is a white, coffee-stained Styrofoam cup, its wide mouth pressed to the sill.And by lighting the wick, any time I choose, I can melt this ugly candle away.From the bottom of the cup (which is the top of the base) sprouts a space-age daisy: red, green, and silver petals intended to collect wax and reflect candle light.The candle is about the same size and color as a mans thumb, beaded with little warts of wax down the sides and topped by a tiny bent wick. Suggested answers are on page two. REVIEW: How to Write a Descriptive ParagraphDiscovery Strategy: Probing Your TopicDraft a Descriptive ParagraphPractice in Supporting a Topic Sentence with Specific DetailsModel Descriptive Paragraphs NEXT: Revision Checklist for a Descriptive Paragraph. Suggested Rearrangement of Sentences: Organizing a Descriptive Paragraph Here is how the nine sentences in The Candle were originally arranged. I treasure my candle not for its beauty, its sentimental value, or even its usefulness, but for its simple, stark ugliness. (2) Abandoned by a previous occupant of my room, the candle squats on the window sill, anchored by cobwebs and surrounded by dead flies. (3) This ugly little memorial consists of three parts: the base, the reflector, and the candle itself. (5) The base is a white, coffee-stained Styrofoam cup, its wide mouth pressed to the sill. (7) From the bottom of the cup (which is the top of the base) sprouts a space-age daisy: red, green, and silver petals intended to collect wax and reflect candle light. (4) This aluminum flower is actually a wrinkled old Christmas light collar. (1) Rising crookedly out of the cup and collar is the candle, a pitifully short, stubby object. (8) The candle is about the same size and color as a mans thumb, beaded with little warts of wax down the sides and topped by a tiny bent wick. (6) And by lighting the wick, any time I choose, I can melt this ugly candle away.

ADP 6-0 Mission Command Essays

ADP 6-0 Mission Command Essays ADP 6-0 Mission Command Paper ADP 6-0 Mission Command Paper What is Unified land operations the Army’s operational concept. accomplished through decisive action What is Mission Command the exercise of authority and direction by thecommander using mission orders to enable disciplined initiative within thecommander’s intent to empower agile and adaptive leaders in the conduct ofunified land operations. What is commander’s intent is a clear and concise expression of the purpose of the operation and the desired military end state that supports mission command What is Disciplined initiative is action in the absence of orders, when existing orders no longer fit the situation, or when unforeseen opportunities or threats arise What defines the limits within which subordinates may exercise initiative commander’s intent Commanders and subordinates are obligated to follow what lawful Orders Commanders and subordinates are obligated to follow what lawful Orders What are Mission orders directives that emphasize to subordinates the results to be attained, not how they are to achieve them What is Prudent risk a deliberate exposure to potential injury or loss when the commander judges the outcome in terms of mission accomplishment as worth the cost What is art of command the creative and skillful exercise of authority through timely decisionmaking and leadership. What is Authority the delegated power to judge, act, or command What is Control the regulation of forces and warfighting functions to accomplish themission in accordance with the commander’s intent What is science of control systems and procedures used to improve the commander’s understanding and support accomplishing missions. What is mission command warfighting function the related tasks and systems thatdevelop and integrate those activities enabling a commander to balance the art of command and the science of control in order to integrate the other warfighting functions What is mission command system the arrangement of personnel, networks, information systems, processes and procedures, and facilities and equipment that enable commanders to conduct operations What is an information system consists of equipment that collects, processes, stores, displays, anddisseminates information. includes computers- hardware and software- and communications, as well as policies and procedures for their use

Nono Essay Example | Topics and Well Written Essays - 500 words

Nono - Essay Example This approach will not function properly in a group that is uncooperative, hostile or not evenly represented. Turnover may also take a long time, plus it also has limited external accountability (Ballou, 1916). This evaluation depends majorly on the skills of evaluators, but what the students need is someone who they are conversant with such as their teachers to evaluate them. Hogan, L. (2007). The historical development of program evaluation: Exploring the past and present. Charleston, Illinois: Eastern Illinois University. Retrieved 24th July, 2012 from http://wed.siu.edu/Journal/VolIInum4/Article_4.pdf Even though, involving many stakeholders will formulate chances of better results, some stakeholders tend to shut other stakeholders out of the program since they think that they are more experienced than the other stakeholders. For example, administrators, expert evaluators and parents may dismiss the opinions and views of the high school students because they may feel the students are inexperienced and not knowledgeable enough. Also, the expert evaluators involved will mostly shut the parents out of the evaluation without taking into consideration that parents only want the best for the children. These professional evaluators see parents as setbacks to their plans (Hogan, 2007). Students, on the other hand, might end up not cooperating with the evaluators (McCarthy, 2008). A way of preventing such a case is by stating the roles of each stakeholder early before the evaluation begins. It is vital for every stakeholder to know his or her duty in the program before the program commenc es so as to avoid any hindrances. It is also important for all the stakeholders to understand the roles of the other stakeholders so that they do not take each other for granted. Hogan, L. (2007). The historical development of program evaluation: exploring the past and present. Charleston, Illinois: Eastern Illinois University. Retrieved 24th July, 2012 from

Marketing BDD proposal Essay Example | Topics and Well Written Essays - 750 words

Marketing BDD proposal - Essay Example After which, BDD believes that HMC will be better off as a key account in the company to better take advantage of its multidivisional efforts. This proposal will show how HMC can best utilize its strategic partnership with BDD in response to its current financial dilemma. Our company is currently aware that HMC is in a tight financial situation due to the decline in state funding. In this regard, HMC seeks to reduce medical management cost by $175,000, $100,000 of which is assigned to medical acquisition cost. BDD is also aware that the company sought a supplier which can possibly slash the prices currently charged to HMC. Thus, Terumo, a Japanese manufacturer offered to charge a price 15% lower than HMC. Further evaluation revealed that Terumo's products passed the standard of the hospital and was thus considered. Slashing the medical acquisition cost of 15% will lead to $32,000 cost savings. It is of BDD's interest to help HMC with its effort to cut operating cost through this proposal. The counter proposal of BDD far outweighs the cost savings to be generated should HMC accept Terumo's offer. Initially, BDD offers to cut the HMC's acquisition cost by 10%. At first, it might seem that Terumo offers higher cost advantage than BDD as the proposed 10% cut will only reflect a $21,333 saving as opposed to $32,000. However, BDD will undermine the first offer by posting more cost savings in the form of value-added services. It should be noted that BDD wants to convey more value to HMC in the form of add-on services not covered in the deal with Terumo. Through the partnership of BDD and HMC, the latter avails of the basic services offered by the company which include fulfillment accuracy, on time delivery, damage-free goods, efficient order-inquiry routines, effective sales representation, accurate invoicing, and efficient in-servicing of end users. Acceptance of this proposal will assure HMC of the aforementioned services. However, it should be noted that deciding to choose Terumo will risk incurring the associated cost should the company fail to delivery the above services. It is irrefutable that Terumo's inability to ensure efficiency will be recorded as other costs. It is estimated that ordering inefficiency alone will HMC incur $2,500 a year. It is assumed that HMC acquire additional $8,500 if Terumo fails to deliver BDD's basic services. This significantly erodes the cost savings initially covered by Terumo's $32,000 cost savings. It should also be noted that since Terumo cannot supply all the syringes and needles provided b y HMC, this will cost another $7,000 for HMC. Thus, HMC will only be able to save $16,500 if it chooses to accept the proposal of Terumo. As HMC will be converted into a key account instead of a national account, it will also benefit from BDD's multidivisional efforts. The table below summarizes the cost savings of HMC between the two alternatives. Aside from the 10% discount, HMC will also directly benefit from the multidivisional effort of BDD in the form of lower ordering, transportation, warehousing, and disposal cost. In the multidivisional program, HMC will not need to place order every now and then as BDD's information system facilitates automatic ordering. This reduction in operation processes is expected to generate a $2,000 savings

SAINT LOUIS ARENA Essay Example | Topics and Well Written Essays - 2750 words

SAINT LOUIS ARENA - Essay Example The arena was one of the most magnificent pieces of art and architectural designs that ever saw the light of the day. It stood from the time of its construction in 1929 up to the end of the nineteenth century in 1999. During the time of its standing, it was home to one of the most notable and reputable sporting outfits and franchises of the day such as the Saint Louis Arena Blues. It is important to note and mention that the Saint Louis Arena served as a mix of site for diverse and various sporting, social and political conventions of the time. To begin with, concerts, circuses, indoor soccer matches, circuses, horse shows and political rallies were all hosted within the realms of the Saint Louis Arena. Historically, the time of the construction of Saint Louis Arena, the world and the social or cultural disposition at the time was dynamic. It was the specific time period where the African American society was clamoring for an increase in the political and social space in the society. Thus, there was a clamor by the authorities and the powers that were at that point in time to stamp their authority as a distinguishing factor. This was aimed at creating a design and building which would mark and stamp the social influence and impact of the powers that were. Tentatively, in the year, 1904 when the World Fair had just been concluded and as culture and tradition dictated, it was the time for the annual hosting of the indoor games, horse and agricultural shows. The management of the municipality of the city did tear down the Saint Louis Music hall and the Saint Louis Arena Exposition and then built the Saint Louis Coliseum. The Saint Louis Coliseum was constructed with the objective or aim of hosting events and shows such as boxing matches (Greco 12). It is worth to highlight that the building which were torn down were a symbol of authority and show of pride.

Identifying Quantifiable goals for the monitor, control and effectiveness of the marketing plan Essay Example for Free

Identifying Quantifiable goals for the monitor, control and effectiveness of the marketing plan Essay In order to evaluate, monitor, and control the effectiveness of the marketing plan, identifying quantifiable elements are detrimental to V-Techs financial gains and holdings. Marketing campaigns are the most costly measurement to the company and the launch of V-Techs Virta Window new product line in its marketing practices needs to show financial accountability. The focus of controlling and effectiveness to quantifiable elements reside in the metrics analysis of: 1. Revenue 2. Sales 3. Lead generation 4. Sales feed back 5. Return on investment 6. Customer retention Once the elements of V-Tech’s marketing campaign is identified, quantifiable goals can be set to counter financial loss and actionable measures can be taken to offset the losses for exchange of returnable gain. To begin identifying the elements of concern, V-Tech accounting management will look at: A. Product B. Place C. Price D. Promotion The product is an innovative technological breakthrough, meant to create real time life and learning experiences for its target audience. The product has little competition but may be hard to catch on in the marketplace and cause resistance within consumers. Quantifiable marketing goals that would need to be set: Be flexible to understanding that new products may need a longer campaign run. Placement metrics track the impact of consumer awareness and the impact of individual campaigns ability to reach marketing goals. Calculating metrics for analysis will determine if the whole of the marketing plan is bringing in more profit than it cost to run. Placement of the products marketing geographical and economic stature is an important  quantifiable element. A metric analysis of location placement will measure the buying power and behavior of the consumer by geographic location. If the product is not selling well in placement, location factors may be that the target areas do not have the right selling class. Geographical metrics indicate a target audience income, medium house hold income, pay scale and if the economics of the area are depressed or thriving for businesses and product buying. The goal would then be to move the marketing campaign into better location areas where purchasing is a stronger asset for the product. Measuring the metrics of geographic locations can also help the company keep a competitive advantage as more technology companies advance to offering consumers a similar product. By being better able to understand consumer behavior by geographic V-Tech will have a higher ROI(return on investment) strengthen their marketing campaigns that keep customer retention, loyalty and target a larger audience base. Pricing by far may be the most important aspect in finding quantifiable controlling elements. A new product of technology changes the whole atmosphere of the market place from how it is developed to the price of manufacturing and distribution. The marketing of V-Techs new product is to reach a broad base of a consumer audience over affordability. This may cause a huge financial loss for the company. The campaign of the marketing needs increasing without the extra-added expenditures to cover the cost of loss and turn a profit. The reasoning behind quantifiable control is marketing the product to show value, and to measure financial gains where the product and marketing campaign will exceed profit and generate profit growth. The goals would then be to do a review of past sales to compare to sales of the new product and build on the strengths that previous campaigns have generated. A metrics analysis can be done in order to find out how many people clicked on an ad from online, what the numbers of new sales are and the percentage of new leads generated. From measuring sale metri cs, the company will be able to tweak the marketing campaign, generate a new marketing design, or repeat the campaign until the marketing goals meets its value. The company will also be able to determine the effectiveness of its Public relations effort in relation to its marketing efforts. A cost saving measurement to the company and the marketing campaign would be to get out in front of the face of the audience. Increase web activity, broaden the scope of social media awareness and depth in which marketing the product can help exceeded sales goals. The promotion of V-Techs product quantifiable control elements are to measure consumer awareness and set goals if the product is failing in brand awareness, website traffic, and not generating the sales lead expectations. Taking advantage of sending out Brand Ambassadors to area store locations and increasing trade market showings will promote and target the customer audiences awareness of the new product, how it is designed and will demonstrate why the consumer has a need to purchase the product. Social media marketing is limitless for brand awareness, in where a campaign can go to reach a borde r target buying audience. The quantifiable elemental goals are to take advantage of the use of the internet’s effectiveness of marketing to cost with web videos, direct coupons to the consumer, customer loyalty incentives, package discounts on education and parental sites. Identifying the quantifiable elements that help to control a marketing plan is an invaluable asset to V-Tech technologies and its new product launch. The analyzed metric data sets timely goals to which the company can redefine its control of marketing execution to increase sales and profits. The wealth of information extracted from the identification process takes on a new format that will find strengths and weakness of the consumer target audience, and will help to keep a competitive advantage as new companies move in the territorial locations of the innovative technology that V-Tech Windows will bring to a new market place.

The Process Model in Policy Changes

The Process Model in Policy Changes This paper advances the theoretical framework of the stagist heuristic framework or sometimes known as the process model in attempting to explain and analyze the policy activities which led to the enactment of Quebecs Tobacco Act  [1]  of 1998. The main premise of this paper is to evaluate the usefulness of the process model in understanding the policy making process through a comparative study between this model and the Advocacy Coalition framework (ACF). I employ, and borrow, the case study of Bretton et al., (2008) that offers an alternative outlook to the developments of the Tobacco Act using the Advocacy Coalition Framework. This paper concludes with a discussion of the models which satisfactorily reflect the reality of how policies are formulated and enforced. 1. Introduction This paper is organized into 4 parts. Part one sketches the theoretical perspectives of the stagist heuristic model and examines the factors and processes leading to the adoption of the Tobacco Act. Crucially, this part will highlight the critical role of policy actors in affecting policy processes and outcomes. Part Two provides a critical analysis to the effectiveness of the model by elaborating the advantages of the model. Part Three will go on to provide criticisms of the model by comparing it with the advocacy coalition framework used in analyzing the Tobacco Act of 1998. This part will present the many criticisms of the stagist model, using mainly contributions offered by Lindblom Woodhouse (1993) and Sabatier (1999). Finally, Part Four concludes with a brief overall assessment of the framework, considering in particular, its status as an analytical tool for understanding policy making in the real world. In the context of this paper, policy analysis is defined as a set of interrelated decisions taken by a group of political actor or group of actors concerning the selection of goals and the means of achieving them within a specified situation where those decisions should, in principle, be within the power of those actors to achieve (Jenkins, 1978: 35). From Jenkinss (1978) definition above, which acknowledges public policy as a set of interrelated decisions taken by numerous individuals and organizations in government, I will form the basis of this paper. I will focus solely in understanding the processes or what Jenkins (1978) referred to as interrelated decisions leading to the adoption of the Tobacco Act. His definition also correlates to Lasswells conceptualization of knowledge of rather than knowledge in policy making, in which the latter (i.e. knowledge in), is more substantive and prescriptive (Dunn, 1981; Hogwood Gunn, 1984, Hill, 1993). The policy domain is inherently complex, and so analysts have made use of various models of simplification to comprehend the overwhelming situation and to understand it more thoroughly. Through the lens of the stagist heuristic model, policy analysts have been able to synthesize the complexity of such process into a series of functional phases, which frame this overtly political process as a continuous process of policy making. 1.1. The Stagist Heuristic Framework As pioneered by Lasswell (1956), and modified by Jones (1970), Mack (1971), Rose (1973), Anderson (1975), Jenkins (1978), Brewer De Leon (1983) and Hogwood Gunn (1984), this ideal-type framework adopts a technocratic approach to public policymaking, embracing linear and logical progression from agenda setting and concluding with policy evaluation and termination. The chronological orders of the policy life cycle are commonly categorized as problem definition, agenda-setting, policy formulation, implementation and finally evaluation (Dunn, 1981; Hogwood Gunn, 1984; Sabatier, 1999; Dye, 2002; Colebatch, 2002). 1.1.2. Problem recognition and definition. Hitherto, the greatest impetus to the developments of policy science crystallizes on a response to a myriad of social problems within, what Lasswell terms as policy orientation (cited in Dunn, 1981; Hogwood Gunn, 1984; Howlett Ramesh, 2003). Similarly, the process model presupposes the recognition of problem triggered by a felt existence of problems or opportunities (Dunn, 1981). A problem is defined as an unrealized value, need, or opportunity which, however identified, may be attained through public attention (Dunn, 1981: 44) which needs to do something about as pointed out by Wildavsky (1979) a difficulty is a problem only if something can be done about it (Wildavsky, 1979:26). However, problem recognition and definition are not straight forward activities. According to Birkland (2007) because a problem is a process of social construction, as mirrored by Dunn (1981) who states how the problem is in the eye of the beholder (Dunn, 1981: 27), it depends on subjectivity of interpretations held by various stakeholders. And so, the majority ruling may be ill-defined and, at times, may even be misframed  [2]  (Baker, 1977). In addition, as Steiss Deneke (1980) suggests, problems are seldom mutually exclusive because they often exist in a hierarchical relationship to one another, and the solution of one may depend on the solution of another, either higher or lower in the hierarchy (Hogwood Gunn, 1984: 124); therefore may often lead to a further redefinition and modification of the problematical situations (Wohlestetter, 1976; Wildavsky, 1979; McRae Wilde, 1985), which, in turn, lead to the creation and realization of more problems (Wildavsky, 1979), which I go on to address in the following paragraph. Quebecs Tobacco Act was primarily enacted as a response to the growing concerns of the public towards the issue of passive smokers or secondary smokers. As reported by Breton et al. (2008), the Tobacco Act was enacted to protect the fundamental right of non smokers to enjoy a smoke free environment than by the harms to health (Breton, et al., 2008: 1682). However, the definition of the issue leads to the discovery of more social problems. On one hand, problems such as addictiveness of smoking, prevalence of youth smokers (which have significantly lead to raising educational awareness of the hazards of smoking), how the majority of the population are non smokers and, finally, the financial burden to the public health care system are brought to attention. On the other hand, protesters of the bill have contested the lethality to passive smokers, arguing that such intervention might impede the competitiveness of the tobacco industry (through the implementation of tax) and, thus, affect t he economy of the province. In liberal democracies, such as Quebec, problem identification and definition are conceptualized as highly pluralistic, involving diverse policy stakeholders such as the public (population, retailers), individuals (Minister of Health), organizations (e.g. Quebec Division of Cancer society, Ministry of Environment, Ministry of Health, Hospital industry), interest groups (e.g. Tobacco manufacturers, Non Smokers Right Association, Tobacco workers union, Events Rallying for the Freedom of Sponsorship group), the media, policy communities (Regional Public Health Directorates [RPHD], columnists and journalists, Quebec Coalition for Tobacco Control [CQCT] and also mentioned U.S administration) (Dunn, 1981; Sabatier, 1991; Kingdon, 1995; Dye, 2002; Howlett Ramesh, 2003); the actual agenda setting is characterized by different patterns in terms of actor composition and the role of public. There are outside initiation as well as inside initiation  [3]  (May, 1991 cited in Fisher, Miller Sidney, 2007); mobilization and consolidation  [4]  (Howlett Ramesh, 2003). In this case, the tobacco control adheres to Howlett Ramesh (2003) concept of consolidation; whereby due to the impending agitation of the issue amongst the public and subsequent contraband crisis of cigarettes smuggling in the US, policy elites (prominently the new Minister of Health and the National Assembly [NMA]) have seized the opportunity for government legitimacy in tobacco control by, effectively, propagandizing the issue to the public via regularly intervening in the media on different aspects of tobacco control and visiting MNAs cabinets (Breton et al., 2008: 1685). 1.1.3. Agenda setting Next, I explore the agenda setting phase which Birkland (2007) defined as the process by which problems and alternative solutions gain or lose public and elite attention (cited in Fisher, Miller Sidney, 2007: 63). The elevation from systemic agenda into institutional agenda  [5]  is usually dominated by power struggles between groups competing to elevate or block issues from reaching the institutional agenda (Cobb Ross, 1997); acting singly or, more often, by building strategic coalition with others (Sabatier, 1991; Lindblom Woodhouse, 1993). From the case study, this process is signaled by the agenda of the new Minister of Health and the tabling of the bill by the Council of Ministers at the legislative meeting. As part of his strategy in building a winning coalition, the Minister successfully gathers allies and supporters for the bill by establishing the CQCT; embracing Sabatiers ACF model. In addition, Breton et al. (2008) mentioned that the Minister of Health has also announced plans to include in the bill provisions that prohibit active involvement of tobacco companies in sponsoring arts and sports events. Spearheaded by the centralized coordination of the CQCT, the winning coalitions which compose of Non Smokers Association and various municipalities through representatives from the RPHD, effectively debated the bill and gathered political support from the Council of Ministers at the parliamentary commission meetings, which resulted in the official adoption of the bill on February, 1998. 1.1.4. Policy formulation and decision-making. In the traditional stage model of the public policy process, policy formulation is part of the pre-decision phase of policy making in which the political interchange described by Lindblom (1993) as competition of ideas emanates. It involves identifying and/or crafting a set of policy alternatives to address a problem, and narrowing that set of solutions in preparation for the final policy decision. This approach to policy formulation, embedded in a stages model of the policy process, assumes that participants in the policy process recognize and define a policy problem, consequently moving it onto the policy agenda. During this stage of the policy cycle, expressed problems, proposals and demands are transformed into government programs. At the same time, studies of policy formulation have been strongly dominated by the effort to improve practices within governments by introducing the techniques and tools of rational decision making. In all political systems people gather facts, interpret them and debate issues. This stage is when the Minister establishes centralized command through CQCT to formulate the policy to tackle the issue of public smoking. In addition, the continuous dialogue and consultation involved in an agreement of the bill with NGOs, municipalities, health institution, local and regional organizations as well as oppositions falls into this stage. Crucially, the bill was also amended to streamline the phasing out of tobacco industry sponsorship but offered no alternative solution to youth smoking and did not contest the actual harms on health of tobacco use (Breton, et al., 2008: 1 686). Brewer DeLeon (1983) usefully define decision making as the choice among policy alternatives that have been generated and their likely effects on the problem estimatedà ¢Ã¢â€š ¬Ã‚ ¦it is the most overtly political stage in so far as the many potential solutions are winnowed down and but one or a select few picked and readied for use. (Howlett Ramesh, 2003:162). The models on decision making are classified as rationalism which asserts utility maximization to complex policy problems in which policy relevant information was gathered and then focused in a scientific fashion on the assessment of policy options (Howlett Ramesh, 2003:166); and incrementalism which describes policy making as a political activity of maintaining the status quo through gradual and continuation of past policies. 1.1.5. Implementation. Dye (2002) defined implementation as the implementation of policies through organized bureaucracies, public expenditures, and the activities of executive agencies (Dye, 2002: 15). Intra- and inter- organizational coordinating problem and interaction of field of agencies with the target group ranked as the most prominent variables accounting for implementation failures (MacRae Wilde, 1985; Howlett Ramesh, 2003). Another explanation focuses on the policy itself, acknowledging that unsuccessful policy implementation can be, though by no means the only, result of bad implementation, but also bad policy design, based on wrong assumptions about the cause-effect relationship (Hogwood Gunn, 1984; Fisher et al., 2007: 52). The study of implementation is dominated by the concept of top-down centralized implementation and bottom-up implementation. The top-down school or the vertical dimension represented, for instance, by scholars like Van Meter Van Horn (1975), Hood (1976), Gunn (1978), Nakamura Smallwood (1980) and Mazmanian Sabatier (1983), conceive of implementation as the hierarchical execution of centrally defined policy intentions (Fisher et al., 2007:89). Proponents of the bottom-up or horizontal approach include Lipsky (1971, 1980), Ingram (1977), Elmore (1980), and Hjern Hull (1983) who have emphasized the fact that implementation consists of everyday problem strategies of street-level bureaucrats (Pressman Wildavsky, 1973; Colebatch, 2002; Fisher et al., 2007). In this case, the policy implementation correlates closely with the top-down approach because the implementation is based on the commitments and directives from the top echelon of the government i.e. Minister of Health and Ministry of Health. 1.1.5. Evaluation. Finally, evaluation is the post hoc analysis of policies and programmes carried out by government agencies themselves, outside consultants, the press, and the public (Dye, 2002:15) through collecting, testing, and interpreting information about the implementation and effectiveness of existing policies and public programmes (Majone, 1989: 167). The plausible normative rationale is that policy making should be appraised against intended objectives and impacts form the starting point of policy evaluation, which forms the basis for justifying government actions for continuation or termination of public programmes and enables accountability of government offices especially in democratic setting (Majone, 1989). However, from the case study, it is unclear whether any form of evaluation was carried out or not. 2. Advantages. Despite depicting the developments of the Tobacco Act in a series of stages, as mentioned by Hogwood Gunn (1984) in the dividing lines between the various activities are artificial and policy makers are unlikely to perform them consciously or in the implied logical order (Hogwood Gunn, 58), Lasswell, as Hudson Lowe (2004) note, did not conceptualized these stages as real, in the sense that they encompass clear beginnings and ends. Rather, their function being merely analytic-to help us explore different dimensions of the policy process. He [Lasswell] is more concerned with the value systems, institutions and wider social processes that shaped policy in the real world (Hudson Lowe, 2004: 5). Therefore the process model does provide valuable descriptive analysis of the policy process. As explained above, the process model helps to disaggregate an otherwise seamless web of public policy transactions, as each segment and transition are distinguished by differentiated actions and purposes. Furthermore, the cumulative analyses of the various stages, arguably, contribute to the disentangling of the intricate political and social interdependencies, manifested in the policy arena, to bring about an ordered and manageable system  [6]  (DeLeon, 1983). Furthermore, this process framework has significant strategic implications. Firstly, by analyzing the policy actors and processes in discrete stages, it assists in identifying how stakeholders may support or resist health policies (ODI, 2007); and therefore develop strategies in building winning coalitions as mentioned by Easton (1979) which states how the process model lend themselves to the identification and study of interactions, not only among the various stages in the process but also among various participating organizations and between organizations and the lager social and economic environment (cited in Hogwood Gunn, 1989: 25). Although this might be more applicable to the ACF, such advantage also applies to the process model especially during the agenda setting phase. As described above, in the agenda setting phase, the process model highlighted and identified various policy stakeholders and analyzed the relationship of policy advocacies which resisted (Tobacco Manufacture rs and Tobacco Workers Union) against those whom supported the bill (Minister of Health and Non Smokers Association); thereby enabling the assessment of the cumulative effects of various actors  [7]  , forces, and institutions that interacts in the policy process and therefore shape its outcome(s) (Jann Wegrich [2007] cited in Fisher, Miller, Sidney, 2007: 44). Secondly, it also helps in identifying and addressing various obstacles that undermine successful implementation of policies (ODI, 2007). The process model follows the assumption of how public policy making is a goal oriented process aimed to reach a goal or realize an objective or a purpose (Anderson, 1984 cited in Colebatch, 2002:85), henceforth policy makers are able to identify constraints, which in this case, a negotiation with oppositions and gathering public support for the bill ensured the successful adoption of the bill. Finally as pointed out by Hogwood Gunn (1984), the process framework is rather flexible in the sense that it enables us to systematize existing knowledge without precluding the integrating of future insights (about stages, influences, interactions, etc) to the framework (Hogwood Gunn, 1984: 25). In other words, it improves the prospects of technical evidence considered during policy formulation leading to evidence based policy making. The most common method in the British government in gathering technical information for systematic analysis of policies is through trial and error achieved by carrying out a pilot test before actual implementation of policies. 3. Criticisms: A better understanding in policy making. On the contrary, Parkinson (2008) in his lecture, quite rightly so, argue that the process model resembles a mechanistic tool that describes checklists of parts present in the policy making arena; parallel to Nakamuras (1987) notion of a textbook approach (Sabatier, 1999). Henceforth, the top down legalistic framework is an artificial portrayal of the policy process (Dunn, 1981; Sabatier, 1999) as stated by Lindblom (1993) that deliberate, orderly steps are therefore not an accurate portrayal of how the policy process actually works. Policy making is, instead, a complexly inter-active process without beginning or end (Lindblom Woodhouse, 1993: 11). In other words, these processes do not evolve in a pattern of clear cut sequences; instead the stages are constantly meshed and entangled in an ongoing process which is more accurately resembles a primeval soup (Kingdon, 1995; Howlett Ramesh; 1995). Therefore, the process model leads to the imposition of hypothetical explanation of future events which may be inappropriate or misleading with actions occurring fitfully as problems become matched with policy ideas considered to be in the political interests of a working majority of the partisans with influence over the policy domain (Lindblom Woodhouse, 1993 : 10). 3.1. Rationalization of processes. Hogwood Gunn (1984) question the coherence and rationality of the process model as a blueprint for action by giving rational explanation or justification of past acts, even when the acts in question do not lend themselves to such treatment (Hogwood Gunn, 1984: 26). Furthermore, Lindblom (1993) also argue that the stages are not hierarchical which proceeds from agenda setting and concluding with evaluation; rather they often overlap loop with each other as analysis proceeds. This is further elaborated below. Firstly, Lindblom (1993) argue that there may not even be a stage when problem definition occurs, since participants often vary widely in their ideas about the problem (Lindblom Woodhouse, 1993:10). He explains that this is because policy sometimes is formed from a compromise among political participants, moreover, none of whom had in mind quite the problem to which the agreed policy responds (Lindblom Woodhouse, 1993:10). Secondly, Lindblom Woodhouse (1993) also point out the inaccuracy to suggest that the decision-making phase exist. As suggested by Heclo (1972) a policy can consist of what is not being done (Hogwood Gunn, 1984: 21) and, thus, equally important, are the decisions to keep issues, that would be inconvenient, firmly off the agenda for political success in winning the disputes that arise. In other words, policy may emerge without any explicit decision, by failure to act as or the power of nondecision making (Bachrach Baratz, 1962; Heclo, 1972). Bachrach Baratz (1962) which exhibits the existence of institutional bias so that key groups are excluded in what is termed as the three dimensional view of power, in which power is used to exercise to control over the agenda of politics and of the ways in which potential issues are kept out of the political process (Lukes, 2005: 25). Furthermore, stating decisions are taken exclusively in the decision-making phase is rather inaccurate, becaus e in reality, decisions are constantly being made regardless of the stages you are in. For example, during the policy formulation, policy makers makes decisions on which alternatives to adopt for consideration and hence to implement; and during the implementation stages, policy makers make decisions on the choices of policy instruments to be utilized (Hill, 1993; Howlett Ramesh, 2003). Thirdly, Lindblom Woodhouse (1993) also argued that implementation and evaluation cannot be separated from the other steps. As mentioned by Lindblom Woodhouse (1993) an attempt to implement one policy almost always brings new problems onto the agenda, meaning the implementation and the step called agenda building collapse into each other (Lindblom Woodhouse, 1993: 10). An example from the case study is that during the implementation of the Quebec Tobacco Act, to include taxation on tobacco and a ban on tobacco sponsored arts and sports event, subsequently led to the discovery that such measure might impinge the competitiveness of tobacco industries and affect the economy of the province. Finally, policy evaluation often regarded as the end of the line, does not actually constitute a step in policy making unless it throws light on possible next moves in policy, in which case evaluation becomes intertwined with all other attempts to appraise and formulate options for reshaping government activity (Lindblom Woodhouse, 1993: 10). Moreover, I think that the evaluation phase overlaps with the agenda setting phase and the policy formulation phase. During the agenda setting and policy formulation phase, policies are also evaluated needed to persuade and influence people in adopting and supporting the bill. 3.2. Multiplicity of interactions. On the other hand, Sabatier (1999) note the framework oriented scholars towards looking at just one stage at a time, thus neglecting the entirety of the process by stating that they portrayed a disjointed, episodic process rather than a more ongoing, continuous one (Sabatier, 1999: 23). In addition, Sabatier Jenkins Smith (1999) set out 5 major deficiency of the heuristic approach; it provides little description of how policy moves from one stage to another; it cannot be tested empirically; it is essentially a top down which fails to take account of street-level and other actors; and it disregards multiple levels of governmental interactions. Finally, it does not provide an integrated view on the gathering of policy related information, apart from the evaluation phase (Parsons, 1995; Sabatier, 1999) as pointed out by (Majone, 1989) the effectiveness in solving social problems centres in bringing more information and systematic analysis into the policy making process. From the case study, it is clear that the process model is limited in its capacity to provide institutional analysis of government interactions because it is primarily conceived to provide systematic analysis of the overall policy making process, unlike institutionalism perspective which focuses on the role and relationship of government institutions which regards public policy as an institutional output of the mechanisms of the government where it is authoritatively determined, implemented and enforced by these institutions (Dye, 2002:12). Furthermore, the process model adheres to the view that policy making is a hierarchical top down process which initiates from agenda setting and finally ends with evaluation stage and therefore only takes account of authorized decision makers. Finally it is also rather limited in empirical research on each stage and only makes an attempt to describe systematic gathering of information in the evaluation phase only. However, on the other hand, I wou ld have to disagree with Sabatier (1999) in that the process model does not provide clear distinction between the stages and the progression from one phase to another. I think the primary distinction of the stagist model lies in the context of policy environment and policy stakeholders involved  [8]  . Henceforth taking the definitions which I presented above of each stage and the ones offered by Dye (2002: 14-15), the demarcations between the stages are summarized in the table below: Phase Policy Stakeholder (i.e. who are involved) Policy Environment (i.e. where does it take place) 1. Problem identification Individuals, public and private organizations, interest groups, think tanks, mass media and policy communities. Public debates, consultation with public, and sometimes top level government officials identify it themselves. 2. Agenda setting Public officials acting as gatekeepers as well as involvement of policy entrepreneurs. Mostly done by the Executive branch of the government and in government offices. 3. Policy formulation Primarily done by government officials in Executive agencies, but may also involve interest groups, congressional committees, and think tanks. Again done in Executive government offices but may also involve the Legislative branch of the government i.e. Parliament or Senate. 4. Implementation Primarily street-level bureaucrats and occasionally involving public participation. Carried out in formal government institutions. 5. Evaluation Done by government agencies but may also involve the public through medias, consultants and think tank organizations. Also very important is the use of citizen juries to evaluate public programmes. Evaluation is carried out in government offices, but also may be carried out in NGO organizations (such as EU, UN etc) and non-governmental institutions. In addition, Breton et al., (2008) successfully utilize the ACF to explain how the interactions of multiple policy advocacies have impacted policy change, which is another major deficiency of the stagist heuristic model. As mentioned by Majone (1989), both continuity and change are inherent in the conception of policy (Majone, 1989: 35) and therefore should be accounted for in the models in its capacity to comprehensively capture the policy making process. For example, the ACF manage to show how the changes in the external events directly impact the core beliefs of tobacco subsystems and hence resulted in the adoption of Tobacco Act (Refer to Fig.2 in Breton et al., 2002: 1683). However unlike the ACF, process model does not provide description on how policies are impacted by change. Moreover the process model assumes that every policies starts from scratch i.e. always starts by identification of problems. Conversely, policies may be enacted not from new problems or opportunities that emerge, rather continuation of past policies in which case, the problem identification phase may be invalid. 4. Conclusion In conclusion, the process model provides valuable insights in directing analysts attention to critical features in the policymaking process, and on elucidating the policy process paradigm. Furthermore, although the ACF model is conceived to account for the entire policy process, it is limited in its capacity to explain only the policy formation (i.e. agenda setting and decision making). In other words, both models differ in their level of analysis, which I hope have been successfully demonstrated above. On the other hand, the idea of breaking down the making of public policy into phases, may well impose stages on reality that is infinitely more complex, fluid and interactive; but to adopt a cyclical metaphor, it is not necessarily an unreasonable or unrealistic way of looking at what happens when public policy is made. Nonetheless, the process model does still provide some useful insights in public policy making. In my opinion, the most important thing is not to look at one best model to explain a particular policy rather a combination of models is needed as pointed out by Dye (2002: 12): These models are not competitive in the sense that any one of them could be judged best. Each one provides a separate focus on political life, and each can help us to understand different things about public policy. Although some policies appear at first glance to lend themselves to explanation by one particular model, most policies are a combination of rational planning, incrementalism, interest group activity, elite preferences, game playing, public choice, political processes, and institutional influences.