Economic Analysis Of An Oligopoly Market Structure

NEW YORK – Feeling bad about the economy? Indulge a little, have a soda. Marketers at Coca-Cola Co. and PepsiCo Inc. are counting on that sentiment to appeal to consumers overwhelmed with a drumbeat of bad economic news. â€Å"What people want to do is pause and refresh,† said Coca-Cola chief marketing officer Joe Tripodi. Pepsi, the world's second-largest soft drink maker, launched a new marketing campaign at the beginning of the year, while No. 1 Coke launched its campaign three weeks later.Soda makers, who have seen their highest-profile products lose ground to energy drinks and pricey bottled water in recent years, are turning away from the lifestyle marketing that has dominated the soda wars. Now, they hope to draw customers back to the old favorites with a simple lure: they're cheaper — or at least a better value. Coke's campaign includes 16-ounce plastic bottles of Coke, Coke Zero, Diet Coke, Sprite and Fanta for 99 cents. The new size could draw people lo oking for a bargain, in that a 20-ounce bottle costs $1. 25 to $1. 50.An ad campaign called â€Å"Open Happiness† and tied to the â€Å"Coke Side of Life† ads launched on â€Å"American Idol† last week. One spot features two students sitting across from each other in a library and flirting by drawing competing images of Coke bottles and on their arms. â€Å"A lot of people have left the category,† Beverage Digest editor John Sicher said last week. â€Å"Also, a lot of young people have not entered the category, so these ads may help Coke both recruit new young consumers and re-recruit some lapsed ones. † Coke plans to run three ads during Sunday's broadcast of the Super Bowl football championship on NBC.PepsiCo spokeswoman Nicole Bradley said PepsiCo would air five to six minutes of commercials for bottled drinks during the Super Bowl, making it the biggest advertiser for the game. The ads will feature Pepsi, Gatorade, PepsiMax and SoBe Life Water. With the launch of its new logo, the company also has increased its number of drink ads on billboards and in other public places such as subway stations, bus stops and on tops of taxis. In recent years, as U. S. soda sales fell steadily — including 2. 5 percent in the third quarter last year at PepsiCo,  while Coke doesn't break out soft drink performance — the two turned to other bottled drinks for growth. PepsiCo refocused its drinks portfolio around bottled Lipton teas and Starbucks coffees, its Aquafina bottled water, Izze sparkling juice drinks and others.Coke made the biggest drinks acquisition in industry history in June 2007 when it bought Glaceau's VitaminWater for $4. 1 billion. Though its products contain plenty of sugar, the brand had attracted health-conscious consumers with drink names such as Power-C, Defense, Endurance, Rescue and Multi-V.But CEO Muhtar Kent said last fall that soft drinks are the â€Å"oxygen of our industry. † The chief exec utives of both soda makers indicated they were refocusing on soft drinks last fall as consumers felt the weight of a recession but it had not yet been officially declared. PepsiCo's push is â€Å"complementary† with the trend of shoppers trading down, the company's North American beverages chief Massimo D'Amore said Tuesday. He declined to say the company was appealing to consumers' pocketbooks. â€Å"We will not communicate on price,† he said in an interview. â€Å"Value to consumers is much broader than price.It's not the primary focus of our marketing. â€Å"D'Amore told reporters gathered Tuesday to hear details of the company's Super Bowl plans that Pepsi's drink portfolio is the â€Å"exact ammunition† it needs to win in the current climate. Chief Executive Indra Nooyi has said the company — which also owns the Frito-Lay, Tropicana, Gatorade and Quaker brands — aims to slow the decline of U. S. soda sales. Both companies are grappling with how to hold on to consumers that have grown wary of the high-fructose corn syrup that is used in a wide variety of bottled drinks, from soft drinks to bottled teas and energy drinks.David Schardt, senior nutritionist at the nonprofit Center for Science in the Public Interest, said â€Å"the companies' latest campaigns are not going to improve public health if sales of sugar-based sodas do rebound†. â€Å"We already drink too many of our calories† he said. ECONOMIC ANALYSIS OF AN OLIGOPOLY MARKET STRUCTURE 1. INTRODUCTION 1a. ARTICLE SUMMARY Not many corporations can boast of a 100 Year rivalry. The beverages industry witnessed such intense competition between Coca-Cola and PepsiCo.One can say that the competition between the corporations was and still is  so intense that it could be likened to sibling rivalry. The product offerings of both companies are so similar, if Pepsi were to offer a new product it wouldn’t be surprising to see Coca-Cola follow suit. Pep si has always taken the lead in developing new products, but Coke soon learned their lesson and started to do the same. The companies not only compete in soft drinks, but also have branched out to other beverages including coffee, juice drinks and even water. As the companies lose their market share in energy drinks and pricy bottled water in recent years; now they refocus on soda pop to draw customers back.PepsiCo is innovative with launching a marketing campaign of new logos while Coke’s campaign is price strategy with a range of cheaper products. The fact is each company is coming up with new products and ideas in order to increase their market share. The creativity and effectiveness of each company's marketing strategy will ultimately determine the winner with respect to sales, profits, and customer loyalty. 1b. JUSTIFICATION OF THE TOPIC Pepsi and coke control over 75. 3% of market (as shown in the figure 1).These two companies have significant control over the direction of the market in terms of price, quality and taste. This clearly indicates that the industry has a duopolistic structure. It is not easy to enter into the market as it needs a large investment and can expect the big players to crush into the competition. The presence of barriers to entry protects the present players from competition from new firms. The companies compete on product differentiation either through product itself or through heavy advertising to reduce the elastic of demand for their product.Clearly the industry is oligopolistic with the market shared between these two firms, and the oligopoly characteristics of high concentration ratio, fewness, high barriers entry, product differentiation and mutual interdependence apply. Figure 1 Source: Beverage Marketing Corporation, New York. Retrieved from www. beverageworld. com > â€Å"data and statistics† on 4/10/2008 2. ECONOMIC ANALYSIS A firm under oligopoly faces a kinked demand curve (see figure 2). The point of th e kink is the point of the established market price.The kink of the demand curve suggests that a competitor would react asymmetrically to price increases and price decreases by the firm. Suppose the price is established at $1. 99 for a six-pack of either Pepsi or Coke. Let's consider the demand curve for Pepsi. If Pepsi increases its price to $2. 49 per six-pack, it will lose some of its market to Coke along the AB component of the demand curve. Pepsi will be able to sell 500 six-packs a day instead of the original sales level of 1000.Coke is likely to stay at $1.99 and enjoy the additional sale, as some people who were originally buying Pepsi will be switching to Coke. If Pepsi lowers its price to $1. 49 to gain an advantage over Coke and increase it sales to 1500 six-packs, it may not succeed. The increase in sales by Pepsi to 1500 can only happen if Coke did not react to Pepsi's price cut. However, Coke is likely to match the price reduction by Pepsi to protect itself against los s of market share. As the result of price cuts by both Pepsi and Coke, there will be an increase in sales by both — at least partially at the expense of smaller competitors.The sales of Pepsi increase to 1300 six-packs per day from the original 1000. This is along the BC segment of the demand curve. Therefore, there are two demand curves facing Pepsi—AB relatively elastic for price increases and no reaction by Coke, and BC relatively inelastic for price decreases and price matching reaction by Coke. This explains the kinked demand curve for Pepsi and similarly for Coke. Notice that the kink in the demand curve is at the established market price. It is also important to realize that the established price tends to be maintained.Neither Pepsi nor Coke will be inclined to raise their price since it would cause loss of sales and market share to the rival. Also neither of them is particularly interested in lowering the price and starting a price war since the outcome is loss of profit for both in favor of consumers. The profit maximization level of output can be determined by adding to the demand-MR model the cost curves for a firm under oligopoly. The profit maximizing level of output is 1000 six-packs of Pepsi, where MC = MR. Pepsi can sell this quantity at $1. 99 according to the demand curve.The average total cost of production at 1000 level of output is $0. 99 per six-pack. Therefore the company is making $1000 a day of economic (or excess) profit as illustrated in Figure 3. An interesting observation is that the profit maximization of oligopolies, generally, occurs at the kink of the demand curve, which in-turn represents the established market price and market shares of the oligopolies. Another observation is that moderate changes in the cost conditions of oligopolies do not cause a change in their profit maximization quantity and price as long as they are in the vertical range of the MR curve.This implies that technological improvements that lo wer the cost of production or change in the price of inputs encountered by an oligopoly would not lead to a quantity or price change. We therefore suggest that under an oligopoly market prices are rigid. Firms especially avoid lowering their price from fear of igniting a price war. Instead oligopolies resort to non-price competition such as advertising. Price wars can and occasionally do occur when one of the dominant firms in the oligopoly market experiences a significant decrease in its production cost and attempt to increase its market share.Coke and Pepsi know that they are spending millions of dollars on advertising just to counter each other’s ads. Advertising game will provide us with a modeling framework within which to show the choice that the managers of oligopolistic firms face. ( see figure 4) Although it would increase both firms’ payoffs if both play â€Å"Less Advertising†, this cannot be easily achieved. According to the above payoff matrix, play ing â€Å"Intensive Advertising† yields a higher payoff for Coke no matter what Pepsi does. In other words, â€Å"Intensive Advertising† is Coke’s dominant strategy.Similarly, â€Å"Intensive Advertising† is also Pepsi’s dominant strategy. Given that there is no guarantee the other player plays â€Å"Less Advertising†, each player will play â€Å"Intensive Advertising†, which is the unique Nash equilibrium of this game. 3. CONCLUSION Sales of carbonated soft drinks have been declining in US for several years, as consumers turn to a growing number of new beverages like enhanced waters, sports drinks and energy drinks. But the problems have accelerated in a volatile economy, with consumers eating at restaurants less and buying fewer grab-and-go beverages.In addition, consumers are increasingly choosing tap water over other beverages at restaurants and at home to help save money and the environment. Both companies have also relied on fin ding new markets, especially in foreign countries. Although the goal of both companies are exactly the same, the two companies rely on somewhat different marketing strategies. The companies must be willing to accommodate their â€Å"target markets†. They have to always be creating and updating their marketing plans and products. Gaining market share occurs when a company stays one-step ahead of the competition by knowing what the consumer wants.

Healthy Lifestyle Essay

The Role and Issues that arise of the GetFitCrossFit Organization among adults in Brunei. Health, a fortune I wish upon every woman or man I see for without it she or he will not be able to explore the seas. Although the ideal concept would be for everyone to live a healthy lifestyle, the world is evident that this is difficult to achieve. The leading causes of worldwide deaths are diseases which I believe can be prevented (Grifantini, 2010). Simply, health is a necessary commodity to carry out everyday tasks, and if one would like to carry out a task well, one needs to have a healthy mind, body and soul (World Health Organization, 1948). In Brunei, in the recent years, the government keeps campaigning for healthy lifestyles, banks and other companies hold marathons, GetFitCrossFit organization has been rising and is very popular now. However, although these efforts have its role and aim on maintaining and achieving a healthy lifestyle, it may not be affective. Hence, this essay will elaborate on the role and the effectiveness on the GetFitCrossFit organization among adults in Brunei. First and foremost, it is the members’ responsibility to understand the elements of fitness, examine their present fitness status, decide to begin or continue suitable exercise habits and lastly to determine their health behaviors that need to be changed following appropriate steps (Howley & Franks, 1991, p.10). The role of this organization is basically to keep fit and practice a healthy lifestyle. Adding to that, their aim is to make people fast and strong. This organization concentrates on mainly on three fundamental factors that must collaborate in order to benefit from workouts which are exercise, nutrition and recovery. Weightlifting, gymnastics and running are the components used for the exercise in balancing strength a nd conditioning. Balanced diet is really important in terms of reducing processed food and sugar and more natural foods (Rodriguez, 2009). As for the recovery, proper sleeping habits are needed, stretching and make the soft tissues work by massage therapy. The GetFitCrossFit organization is organized and thorough with what they do. Members will have a full fitness assessment before starting because each individual will have a safely designed workout done by the committee. Not only will the members be coached during the workout but also in and out of the gym. Everyone in this organization motivates one another and improves by working hard, having determination and a persevering attitude. This organization’s slogan is  Forging Elite Fitness (GetFitCrossFit, 2012). An individual that enters this organization has definitely made a crucial move towards improving or maintaining their present fitness level but there are issues that may arise among adults in Brunei (Howley & Franks, 1991, p.10). Firstly, setting goals is important so that there is an aim to strive. If there are no goals, there is no motivation and a clear plan. This will lead to not being able to see any results from start although GetFitCrossFit assist one person in making healthy changes; one person still have to decide on what changes to make. Secondly, some people are afraid of pain, injury and torture that they might encounter hence not wanting to join this organization. Some people may go for the first time and after finding out what it is all about, they give up as they do not have the mindset of putting in efforts to be fit and healthy. Thirdly, GetFitCrossFit has a fixed time resulting in the main biggest reason to not join or stop this organization is that they have no time. This shows that prioritizing is really poor among adults in Brunei. Fourthly, some people are afraid of their reputation. They may be embarrassed on their appearance, the mistakes they may make, having weak health and poor stam ina (Why people stop exercising, 2012). Letting go of bad habits such as reductions in smoking, alcoholic drinking, weight, eating unhealthy food and stress are also the major issues (Howley & Franks, 1991, p.211). Lastly, this is rare but some people can’t afford the membership payment which costs hundred dollars per month. Moving on will be the effectiveness of this organization. GetFitCrossFit organization meets every day except on Sundays after 6pm onwards and in the mornings on Saturday. Amazingly, every Tuesday, the GetFitCrossFit outdoor session is held at the University of Brunei Darussalam. The rest of the days, it is held at their gym which is called the box (GetFitCrossFit, 2010). This organization has a blog which will be updated daily to guide their members before the actual workouts in the evenings occur. According to Tobey (1920, p.649), Emerson once stated â€Å"The first wealth is health.† Therefore the members in this organization do not take this as an expense but instead a necessity and money well spent. They see this as an activity of making new friends and having fun as well as getting or keeping fit. Some people get motivated by having a group of people in an organization having to follow rules and regulations rather than exercising alone (Too, 2011). Exercising  and keeping fit does not only improve and maintain fitness level but it can have a huge impact on living longer even not losing weight (Gard ner, 2011). Besides that, GetFitCrossFit promotes its organization really well. For every first Tuesday and Wednesday of the month, eligible students and unemployed may attend their sessions for free (GetFitCrossFit, 2010). The Social Medias such as Facebook, Twitter, Ranoadidas and Bruneitweet plays a big role in advertising their organization (Sheridan, 2012). Even the bruneitweet, Delwin Keasberry, is a member of this organization. Current members share their e xperiences and goals with their colleagues at work, school and their social peers which really motivate them and hence joining this organization. GetFitCrossFit are also known through the newspapers as they help for charities. They also hold motivational talks to different institutions and participate in road shows. In conclusion, exercise and fitness are necessary elements in order to lead a healthy lifestyle. It is definitely clear that in order to live long, one needs to have a healthy life. Although Brunei is trying their best to promote and campaign for healthy lifestyles, the issues as mentioned above may arise. GetFitCrossFit organization has a very good intention, motivation and role but it really depends on how effective the organization is. Advertisement and promotion is really important to show adults in Brunei what GetFitCrossFit clearly does and their aim. To wrap it all up Benjamin Franklin once said that â€Å"An ounce of prevention is worth a pound of cure.† (

Free Will and Fate Essay

Everything in life happens for a reason, may it be the choices made or the destiny fulfilled. Along the way though many people offer advice that affect choices made, was it fate that they gave their input? Is it free will to take or not to take that advice? Homer’s epic poem, The Odyssey demonstrates that despite warning, characters often use their free will to make choices that in the end actually fulfill their fate. Primarily Aegisthus’s refusal to acknowledge the gods warning, serves as the first example of mankind using her own free will to bring her destiny to fruition. Hermes tells Aegisthus not to sleep with Clytemnestra and not to kill Agamemnon, but he does so anyway, and so Orestes kills Aegisthus as revenge. Aegisthus received warning from the gods, they told him â€Å"far in advance†¦Ã¢â‚¬â„¢don’t murder the man†¦ don’t court his wife†¦ revenge will come from Orestes’† (Homer 1. 45-48) and the predicted outcome came true –Aegisthus was killed. The Gods warned Aegisthus of what his fate held, and in utilizing his free will he chose to ignore this advice and his fate became reality. It is â€Å"with [each characters] own reckless ways†¦ heir pains [are compounded] beyond their proper share† (Homer 1. 39-40); meaning that committing reckless actions will result in possible calamitous outcomes. Aegisthus chose to kill Agamemnon, he chose to court Clytemnestra, he chose to ignore the advice from the gods, and so he ended up destroyed fulfilling the fate of receiving pain thanks to his own reckless behavior. Likewise, Homer clearly comments on the tendency of humans disregarding warnings of potential hazards, through his inclusion of The Phaecians’ decision to ignore their prophecy and aid travelers resulting in fate fulfillment. The Phaecians’ were forewarned in a prophecy that â€Å"Poseidon was vexed with [them] because/ [they] escorted all mankind and never came to grief / [and]†¦ one day a well built ship of [theirs]†¦ [would be crushed]† (Homer 13. 196-200); Alcinous’s father received this prophecy years ago and gave no acknowledgement of the prophecy when time came to ship Odysseus back to Ithaca. As a result of The Phaecians’ seeing blind of the prophecy and escorting Odysseus back to Ithaca, their ship got crushed and mountains surrounded the port. When Odysseus determined that it was time for him to sail back to Ithaca, Alcinous had no hesitation in assisting him. Alcinous â€Å"knew [that Odysseus] wouldn’t be driven /off†¦course, [that] nothing could hold [him] back† (Homer 13. 5-7), but what he knew and ignored was the free will choice he made to neglect the prophecy and allow the fate of himself and his fellow Phaecians to end in destruction just as it was destined to be. Similarly, Amphinomus reflects the human quality of free will leading to fate as he acquired purposeful advice from Odysseus (the beggar), yet he continued his pursuit of Penelope, and ended up dead. Amphinomus received potentially life saving advice from the one that ended up killing him, Odysseus, but his ignorance of the ‘vagabond’ and how insightful he was made him assume that he would â€Å"never suffer affliction down the years†¦ affronting the loyal wife of a man who won’t be gone†¦long† (Homer 18. 153-168) and so in the spirit of free will he continued to attempt to court Penelope all under the nose of Odysseus. Therefore, as Odysseus began his revenge Amphinomus was â€Å"fraught with grave forebodings†¦. /but not even so could he escape his fate†¦ Athena had bound him fast to death /at the hands of Prince Telemachus and his spear† (Homer 18. 77-179) as it had been destined to be. Cause: Amphinomus ignoring advice given to him that would potentially save his life – Free Will†¦ Effect: Amphinomus is killed – Fate. All in all, Homer’s The Odyssey display’s the idea that regardless of warning fate is decided by free will and vice versa. Aegisthus, The Phaecians, and Amphinomus all received warning, and utilizing their free will they all chose to take a separate path one that led to ultimate fate. ‘Fate leads him who follows it, and drags him who resists. ’

Describe and evaluate psychological theories of human motivation Essay

Describe and evaluate psychological theories of human motivation - Essay Example When we do things without enough reason, we are not motivated and the result of that activity is not pleasant and successful. Kanfer (1990) also argues that motivation cannot be seen or felt, that’s why it is termed a hypothetical construct and we see its effects and by-products. An analogy for this is gravity which cannot be seen or felt but we see its effects if we jump from a high building. (Jex, 2002, p. 210) Motivating employees is a challenge to managers; it is a part of effective management. There are various theories of motivation and there are many ways to motivate employees. One way is to demonstrate trust to employees. This may include removing some controls or asking an employee to create a plan or schedule and be creative, putting subordinates in charge of something one would not normally handle, or giving incentives and raising salaries, and so on. Motivation is also related with work-life balance – it is a balance for life and what people do. Managers motivate people in order to have blending between work and family life. Work and family with pleasure and fulfilment are impacted by effective motivation. A productive employee can have a balance of life and work – he cannot be productive at work if he has a problem at home. Satisfaction in work and feelings and satisfaction in life and happiness with the family are interrelated. Moreover, motivation is an important factor in the efficiency of people in an organization. Performance management emphasizes much on motivation. Studies have found that successful managers have stronger power motives than less successful managers. The human need theory asserts that people have urges relative to the three needs which are the need for achievement, the need for affiliation, and the need for power. Much has been written on motivation and the literature has supplied us with theories of human motivation. These theories are categorized into several types like: 1.) the need-based theories

Assignement Assignment Example | Topics and Well Written Essays - 750 words

Assignement - Assignment Example Test of Written English, The Cambridge Certificate and the Diploma of English Studies, and the FSI Oral Interview Test. In order to prepare the students for these tests, we must make sure to prepare them by providing them with mock tests in the areas of pscychometric, linguistic, integrative, and communicative tests. The psychometric tests can be done using the Educational Testing Service practice psychometric standards. As teachers, the practice tests that we administer using their guidelines determines the competence of the student in relation to his grasp of the English language and its practical uses. The standardized test allows students to take the test based upon their level of expertise in the language by allowing them to modify and edit their answers. On the other hand, the integrative tests have been proven to test merely the surface knowledge of the student. This can be done using an oral interview method or composition testing which is done via essay writing. Even though dictation is also considered an integrative test, it has proven to be inconclusive in its results since listening skills vary from learner to learner. Teachers will most definitely be inclined to test the students using these formal assesment types but, they also have the option to informally test the students in the form of an oral interview. These oral interviews will not provide the same overview of the student's skills that the formal tests provide but it will give the teacher an idea as to the degree of learning that the student has actually acquired and retained from the lessons. Each of the testing types can be administered to the students depending upon their level of learning or difficulty in following the lesson. In formal schools, the more formal testing methods suggested by the Education Testing Service decides the learning accomplishment of the students since they have more time for practice runs. It is important to note however, that informal testing via oral response tests will also function in the same capacity should the teacher not have enough materials to back up the multiple testing methods of ETS. Of course testing results will vary for the EFL/ESL elementary and high school learners. That is because their mental capity and development in terms of ELLs, such as speaking, listening, and writing, vary with the intellectual maturity that the students are developing. An educator cannot expect a child of 8 to be able to carry on a conversation with an adult at the level of a high school student / English speaker. That is why the tests that are given to the elementary and high schools students of EFL/ESL are as different as night and day. The elementary student's interests, verbal, and written capacities are limited by his age and exposure to life, including his degree of practice in the English language so therefore, he cannot be tested and judged at the same level as a high school student. A high school student on the other hand is assumed to have been studying English far longer and already has an established foundation for the ELLs that will allow him to perform at a higher level than his elementary counterpart. Most EFL/ESL teachers these days fail to properly test their students and rely mostly on the practice tests because it is easier for them to test students from the textbook

The advantages and disadvantages of E-recruiting Research Paper

The advantages and disadvantages of E-recruiting - Research Paper Example The study involved employees and human resources personnel in various categories of companies in order to establish the experiences of employees and employers with this process (Schmesser, et.al, 2011, p. 26). In the study, forty-five companies were sampled randomly and in each business the human resource personnel were required to respond to the question and five employees were issued with questionnaires randomly to respond to a similar question. The question was open-ended in order to give the respondents an opportunity to discuss in details personal opinion about online hiring of workers and possibly suggest the necessary actions for improving the online hiring process. The objectives of this investigation were to examine the benefits and challenges of online hiring process, identify the weaknesses of online recruitment process and examine the areas that need improvement in order to increase efficiency of online recruitment process. Although online recruitment of workers is becomi ng the most common method in the modern society, it is not necessarily very accurate because it has other drawbacks that prohibit the jobseekers and employers to achieve their goals. Online recruitment is a process in which companies choose their prospective candidate via internet to fill job vacancies in the business. The candidate posts their curriculum Vitae and cover letter electronically to the company’s or recruiter’s website (Kapse, et.al, 2012, p.2269). The recruiter will retrieve the applicants CVs and screen them using special software in order to select those who qualify for the job advertised. The online advertisements for the jobs can reach all the jobseekers irrespective of their locality. This gives the companies an opportunity to reach as many potential employees as possible thus creating potential for the employers to get the best candidates for the advertised position (Schmeser, 2013, p. 35). Furthermore, the advertisement posted online is

Do Institutions matter Essay Example | Topics and Well Written Essays - 500 words

Do Institutions matter - Essay Example The basic explanations that have been provided by economists to illustrate on how institution spurs economic growth haven’t been satisfactorily. Furthermore, the theories provided for which are made to guide on the two principles does not provide for full understanding of the variables and thus have lapses. Neither are the statistical tools for analysis in the case of time series are enough to show direct correlation between the two. Thus, this provides for inspiration or stimuli (Rodrà ­guez, 2013) for the article to provide for a broader way to view the two issues and be flexible in analysis. Institutions does not necessary lead to economic development but the latter can always be achieved in other ways. Development to a country can be stimulated through creation of wealth that expands various sectors in the economy. By doing so, we provide for expansionary measures that make the institutions better and increase growth. We do not need more mature institutions for development to occur. Such is the case in more developed nations who developed earlier without any key institutions. Even if institutions spur growth, then it cannot apply to all countries. For example, nations can always import ideas such as technology or train labor to help growth within them. Methods such as protection of properties majorly employed by the capitalists to make institutions grow are very good and can always be beneficial to nations. But the virtue will only lead to strong institutions to unique ones in the economy more so in countries where there is less government controls. The article uses questionnaires to collect data. It presents issues in form of queries that are answered by analyzing various world institutions and economic policies to generate data. This is further enhanced, by use of samples to explain on how diverse countries developed and what made their institutions stronger (Rodrà ­guez, 2013). To validate the data, it

Cost Accounting Case Study Example | Topics and Well Written Essays - 500 words

Cost Accounting - Case Study Example Thus for a manager, who has an authoritative style of leadership like the said CEO, could get things even without consulting managers or employees who can can readily agree. However, the budgeting process should theoretically and practically require participation from middle and even lower managers to be effective. Managers may not just be working for their pay. They are also human beings who would prefer that their contribution to the organization should also be recognized and valued by management by making them part of the decision-making process. Although a chief executive officer must plan, organize and controls activities, at the same time he must also lead people in the organization toward attainment of objectives. As manager, he influences his subordinates, who cannot be presumed to lack creativity. Subordinates or followers may even contribute for the improvement of the plan because at the planning stage the CEO can sense possible problems that they have and strategies on how to counter them can become material part of the budget process. A typical organization has functional areas or departments with conflicting interests and priorities as the process essentially requires making an optimum use of the limited resources. The budget process entails managers to use resources which are tied with activities and that are needed to attain set objectives. If the middle and lower managers are not consulted in budget process, they would most probably not support fully the goals per budget as set by the CEO. It must be noted that a good CEO is good delegator (ZweigWhite ,2010) and this is the essence of an organization person. Setting the goals and just telling his subordinates to strive for their attainment would be an act of lack of trust to his lower managers. If the said CEO realizes that his people would prefer to decide with him, working with the

Research Paper Essay Example | Topics and Well Written Essays - 1000 words

Research Paper - Essay Example The gendered roles of men and women institutionalized the supremacy of men which was further reinforced by the fact that being the bread-earners, they were naturally the heads of their families. This kind of male dominance prevailed since centuries, until the mid-twentieth century, when women’s rights activists initiated historical movements. Up till then, women did not have many chances of getting high education as compared with men. However, with the passage of time, they became aware of their political and social rights and sought to fight for them. In many countries of the world, women were deprived of their inheritance, and so much was to be done to earn their birth rights. For instance, the right to express themselves; the right to have a voice or opinion; the right to earn or work; the right to marry the person of their choice; the right to have or not to have children; the right to vote; the right to divorce; the right to adopt a religion; or simply the right to live t heir own lives, rather than being dictated by the norms of society or the patriarchal system. Prior to this awareness, they had no rights over their own bodies or sexuality. Having right over your own body means having the power to decide for yourself. Self determination was denied to women since ancient times; but the dynamics of the twentieth century changed the mindset of all and sundry, once various movements in different parts of the world gained momentum. Perhaps the first step was to step out of the domestic domains and enter the work force with men. As their roles changed, there developed a natural urge to change their social and political status. After a long journey, women today can claim to enjoy equal benefits at workplace, access to therapeutic abortion, maternity leave, etc. The health exception drew additional legitimacy from Britain’s passage of a therapeutic law in 1967. In the late 1960s, reformers succeeded in securing laws for therapeutic abortion in a num ber of states, which set up complicated processes heavily supervised by medical committees that allowed women to end pregnancies in â€Å"hardship cases† involving rape, incest, the probability of a deformed child, or the threat of death. (Stansell, 315) The Abortion Law is yet a controversial topic in many parts of the world. However, women’s rights’ activists that were in favour of this law hailed the decision of the government in this regard. The official law prevented women from aborting themselves at home that posed severe health risks for them. However, abortion by choice is yet not a simple task in many states and is only performed where necessary. If the reasons of abortion are primarily for the health or honour of women, or in case of a deformed child, then women are granted this right. Conservative societies, like Japan were reluctant to change their attitude towards women, as demanded by the women’s rights’ activists. Regarding the abort ion rights in Japan, during the 70’s and 80’s, a massive change was witnessed among women who fought for women’s rights. This movement spread awareness among women about their rights whether to have a baby or not. â€Å"...women in the reproductive health movement diligently prevented the revision of the national law that would have limited access to abortion. The revision would have legally nullified women’

Green Capitalism Essay Example for Free

Green Capitalism Essay Green Capitalism is a new approach for resolving the problem of environmental destruction while ensure the sustainable development of capitalism practices (Bess, 2000). The world is witnessing the effects of global warming. In addition, economic sustainability remains a major concern by the global community. Based on this, green capitalism concept dictates for use of green energy sources to support the economy (Bess, 2000). By ethics of care, individual humans must protect the environment for the good of the whole community. Critics have blamed capitalism for its exploitation of available resources without concern of the negative environmental implications of the same (Beaufoy, 1993). From an ethical point of view, green capitalism concept is quite limited in its practicability due to the fact that capitalism by its nature seeks to maximize profits regardless of associated consequences (Beaufoy, 1993). On the other side, green practices dictate for protection of the environment and its ecosystem. Thus, the theory of green capitalism remains a conflict between caring for the environment and maximization of capital (Beaufoy, 1993). True to the letter, the world is claimed to have enough renewable resources to sustain its population. Nevertheless, most of these resources like solar, wind, and tidal energies are unpredictable for supporting our current economic energy requirements. Still, the green capitalism concept advocates for reduced consumption of anti-green products in the community (Bess, 2000). This has an ethical implication of harming the global market capital, a claim that has been blamed for economic meltdown (Beaufoy, 1993). As a solution to these real concerns on green capitalism theory, there is need having in place other models of addressing the problem of environmental pollution. Just to note, the effects of capitalism are permanent trends that cannot be reversed if capitalism prevails. References Bess, M. (2000). Greening the Mainstream. Environmental History, 5, 12-18. Beaufoy, H. (1993). Case Study: The Green Office in Britain: A Critical Analysis. Journal of Design History, 6, 9-14.

An Individuals Identity Is Formed By Society Media Essay

An Individuals Identity Is Formed By Society Media Essay An individuals identity is formed by society in which media plays a predominant role. There is a daily interactive relationship between the subject and the object, that is, human agents and the conditions of their subsistence, respectively. Theories of the individual emphasize on differences between people and deem these differences as natural. Individuals are constituted as the possessors of positions throughout the effects of social relations. Alternatively, other theories of the topic concentrate on peoples general experiences in society through watching TV, surfing the internet or reading the newspaper. It is these general experiences that are the most significant way of distinguishing who we are. Thus, subject identity is a social construction, not an ordinary one. When we connect with the media, we act and are acted upon, use and are used by the system. Ideology is not precise, but implicit in images, structures, and sign systems evident in the media which task is to establish the individuals as subjects. We have social identities conferred unto us, mainly through the mass media. For example, take the popular medium of magazines. Magazines are an easy way of targeting the exact audience that has been set out to be. This is important as not only are individuals capable to choose which magazine they would desire to read but they are also capable of utilizing it to assemble their own identity. One of the most outstanding images found in magazines is that of the thin and beautiful model, numerous females would glance at these images as a source of inspiration as to what their bodies should look like and would think that they were inadequate if they do not look like the models featured. For example a perfume by Giorgio Armani called Sensi, saying that I sense, therefore I am and a model lying across a table giving the impression that one must need this perfume in their everyday life, and the emphasis on womens fragrance. Our society today has been affected in such a materialistic world that it is so easy for advertisers to promote any old debris and still be assured that consumers will buy into it, regardless of the cost of the product. The media has us brain washed very well, and know how and what to promote to us in a very effective way. It is through the modern media apparatus that people achieve a sense of identity. There is no doubt that contemporary media is a culture possessed with the self. Via the mass media we are told ways in which to develop the self. We buy books, read articles in the newspaper, and we watch lifestyle programs. The mass media supply us with the talent to transform, create, re-create and mass produce identity. The media permits us to transform the very way we think of ourselves, for that reason it allows us to become and be seen the way we desire to be. A popular contemporary medium for transformation is found in the ability of an individual to build a web page on the internet. It offers a unique opportunity to write ones self on a global stage and for the author to believe about their identity. Generating such pages offers an exceptional chance for self-presentations in relation to several dimensions of social and individual identity to which one chooses to allude. We seek to be as straightforward as we would like to present ourselves to the human race. This technology is greatly about viewing ourselves a certain way, as it is about having other people view us. By abstracting oneself onto a web page, one sets a target to which one must stand true. It is understandable that due to the contemporary media with which we engage it is more likely that instead of achieving, experiencing and learning our identity, we are more likely to purchase and use our identity. Since personality is largely a subject of outward behavior and appearance, individuals begin to use consumption as a means of creating a social self. Thus identity becomes constructed, rather then exposed and variable, rather than preset. A fundamental support in the construction of identity is fashion. The problem with this type of construction is that by dressing a certain way, the fashion industry offers a new you. In acquiring certain styles of fashion and particular brands, people consequently relate themselves with the meanings embedded in those goods. These modified meanings thereby become piece of the perceived self. It creates a fake ideology, a mask for one in which one can change who they are by means of changing the way they dress. For example, Jerry Seinfeld i s backing up American Express Michael, Paul Reiser wants you to use ATT, and Jordan is selling you Gatorade. Why do these famous stars emerge on commercials and show up in ads? The idea is to subliminally give the product traits that it never even deserves, like wealth, fame, and even success. When you see Michael Jordan drink that Gatorade and then go for a 360 slam-dunk, they desire you to think that, Hey maybe if I drink Gatorade, I can turn into as great a basketball player as Michael Jordan. Now when you see someone like Jerry Seinfeld with American Express, they want you to think, If somebody as prestigious and successful as Jerry Seinfeld adores American Express, then it MUST be a great card to have. Besides the less obvious, there is just the fact that someone needs a famous celebrity to present and sell their product, rather than some ordinary person who holds no social figure in society. Society and mass media are primarily split between different desires, interests, and engagements, and so is the subject. There is an essential lack between personal identity and identification with the mass media: a gap that prevents identification from ending up in a state of clean identity. Identity is a case of building and articulation because as individuals we do not have a definite position in our social structure. We create identity in relation to those surrounding us and much of the cause for our own uncertainty about our identity is because the nature of society is endlessly changing. As beings that innately desire to be accepted, the way in which other people view and judge us has become of great importance. Hence as individual we all try to be as well as manage to conform to the ideas extended by the media. This is due to the detail that there is a need to feel part of a group, a want to feel as though one belongs, and to improve ones identity in the eyes of others. Studies report that communication allows young people to facilitate social involvement and thereby make a recognizable identity. Contemporary society and mass media produces the end of the individual, and encourages conformity. The mass media are responsible for brain washing the people of the paradox, your identity is only individual when it is the same as everybody else. The media operates as a needle which injects attitudes, ideas, and beliefs into the viewers who as a defenseless mass have little choice but to be influenced. As an outcome identities are assembled from the material generated by the media. The mass media establishments do have the authority to set the agenda, to select, to frame, to classify and to define appropriate issues. Consequently, media communication is a prearranged activity, which frames the social reality in accordance with the dominant ideology. The meanings that are collected from the media do not have to be final but are open to refashioning and reshaping. Ultimately we only get to choose from a selected few issues which reflect the interests of capitalists and large corporations. It is from these narrow issues that an individual assembles their identity. Certain standards and ideologies are imposed unto us, with no opposing views to counteract their influence. Thus, we can only illustrate from the cultural collection accessible to us. Mass communication can influence cognitive change amongst individuals, mentally order and manage the world for us and also plainly create conflict or violence between people in society. Therefore, authorities or interest groups who have enormous control on media especially the government, newspaper and television program producers need a proper consideration for media use as well as being accountable for consequences. Evidently the modern media penetrates everything that we bump into in our everyday life. The author of Understanding Power the Indispensable Chomsky, Chomsky showed how the conventional press is run by the political economy and how the spectator is made into a pawn. The author constructs a propaganda model in which he exposes how the government exploits the media to implement control over the people. The mass media, therefore, is a business tool that is used to program the population. The spectator is told what kind of desire he/she must have. The messages we obtain are selective, diverse, and contradictory. It is through the magazines, television, news papers and the internet that, at its disposal, society has a great deal of resources accessible to them. There is no such thing as a set identity; it is negotiable and constantly being altered in order to keep up with the altering nature of society as identity is assembled in relation to others. The media supplies us with tools, allowing us to develop into the person we want to be, and fit in with those around us. In my opinion media is a reflection of society, not the other way around. So if we want to really deal with violence, we should to start with ourselves, not with the media that is basically showing us the world as it is. You cant blame TV and music for all the unconstructive things that people do. Its the persons responsibility to be interpreting the message the correct way. You cant deny the fact that media does project wrong images towards young people but its how they interpret the messages and act in response to them thats important. Parents should explain to their kids that most of the stuff on TV is fictional. The majority of us watch TV; but most for people, these messages and images do not elicit nor drive impulsive behavior. However, because media has a huge impact on society, whatever is displayed and conveyed has a great effect on people, especially on younger minds. I think that violence and sex on TV and in music is used as the lone scapegoat as crime arises. The crime can only be blamed on the individual. Eminem and Marilyn Manson have the right to speak what they wish, people have the right to listen or not listen. But, no one has the right to murder. And if someone does commit murder, I dont think music, or violence that they see or listen to can or should be solely responsible for their crime. Is censorship the response to the problem of violent entertainment? Should we tell people what they can or cant read or watch? The simple respond to this question is no, we cant censor violent entertainment. Because of freedom of speech but there is a fair ratings system which works most of the time. Rappers, writers, performers, and singers write based on their life and what has gone on in it. A rapper raps with reference to poverty, shootings, and robberies, why? Because thats what the majority of them lived through. Eminem raps about things that board his nerves. Why? Because he lives with those feelings and emotions. People who use these artists as reasons to be brutal are wrong. Music and TV do not commit crime its the society and the people themselves. Thus I believe that although the media plays an essential role in defining who we are and establishing our identities, it does not govern our actions. 1. Parenti, Michael. Inventing Reality- Politics of News Media: St. Oartins Press, 1993. 2. Chomsky, Noam; Mitchell, Peter. Understanding Power: The Indispensable Chomsky, 2002. 3. Lorimer, Rowland. Mass Communication in Canada, 1996. 4. Kilbourne, Jean. Killing Us Softly. (Video)

ANALYTICAL REPORT OF WENDYS IN NEW ZEALAND

ANALYTICAL REPORT OF WENDYS IN NEW ZEALAND The purpose of this report is to create an analytical report on identifying organizations root problems and suggesting the strategies of the solution including an alternative action plan. In this report we have attempted to identify the root problem by using the BCG matrix analysis and Cause Effect analysis. Also we have shown the strategy for the solution of root problem. After identifying the root problem, we will go through the solution on how to rectify the problem and how we reach to a proper decision on which solution needs to be taken into action. This report is divided into three sections. The first section includes the introduction of the report, purpose of study, structure of study and overview of report. In the next section one will find the main body which includes Cause and Effect analysis and BCG Matrix analysis of the Wendys Old Fashion Hamburgers Organization. It also includes identification of root problem, suggestion to use the specific solution to the root problem. In the last and final section one will find the learning outcome of the report, limitations of study and its recommendations and overall summary of the report. The methodology used in this report is that we have collected information on the basis of work experience in the organization. This report is only helpful to the readers who want to gain knowledge regarding specific organizations root problem and its solution to solve the identified problem. It can also be used by the organization itself to see what needs to be done in a scenario where their company sale is going down. It will also help them to see through their problems and will be able to rectify in future. INTRODUCTION The purpose of this report is to create an analytical report on identifying organizations root problems and suggesting the strategies of the solution including an alternative action plan. In this report we have attempted to identify the root problem by using the BCG matrix analysis and Cause Effect analysis. Also we have shown the strategy for the solution of root problem. After identifying the root problem, we will go through the solution on how to rectify the problem and how we reach to a proper decision on which solution needs to be taken into action. This report is divided into three sections. The first section includes the introduction of the report, purpose of study, structure of study and overview of report. In the next section one will find the main body which includes Cause and Effect analysis and BCG Matrix analysis of the Wendys Old Fashion Hamburgers Organization. It also includes identification of root problem, suggestion to use the specific solution to the root problem. In the last and final section one will find the learning outcome of the report, limitations of study and its recommendations and overall summary of the report. OVERVIEW Wendys Old Fashioned Hamburgers is an international quick service restaurant (QSR) chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, US., and moved headquarters to Dublin, Ohio on January 29, 2006. As of March 2010 Wendys was the worlds third largest hamburger fast food chain with approximately 6,650 locations. Wendys menu consists primarily of hamburgers, chicken sandwiches, French fries and beverages, including the Frosty. The company does not have a signature sandwich, such as the Big Mac or the Whopper. Instead, the square burger patties it uses in its sandwiches are the signature item. The company also advertises that its burgers are made from fresh ground beef, not frozen patties. As per our previous assignment, we would like to mention that we carried out the survey by Cause and Effect and BCG Matrix analysis. By going through the study we found out that the company was facing a root problems that were including untrained staff, management problem and dog products. Above all we found that the face problem with the organization was low sale of its products. PROBLEM IDENTIFIED REASONS PERFORMANCE ANALYSIS :- To get the real reason about low sale of Wendys we carried out performance analysis on the basis of actual sale versus desired results. For that we have compare last year sale with current year sale. DEVIATION OF THE PERFORMANCE :- Through detail analysis we found that the staff turnover started to increase gradually and also there was sudden increase in the wastage of products. For example, the total wastage should be around  ¼ pan of onions but now it is increase to  ¾ pan of onions. Also salads and baked potato are need to be thrown away as the company policy is not to carry over the product next day. So around 3 packets of salads and around 5 baked potato are thrown away. The staff were are also getting slow in product service time. For example, the product that has to be delivered within 60 seconds from drive thru and 30 seconds from front line was been delivered in 80 seconds and 50 seconds respectively. SPECIFIC PROBLEM :- The actual problem in the organization is low sale as it has drop down by 40% according to last year sales. Last year in Lynfield Wendyà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s, Auckland, New Zealand they did 2 Million NZD amount of sale but at present time it reduce to approximately 1.2 Million NZD amount of sale. PRECISE PROBLEM :- To find out the precise problem we will be carrying out the cause and effect analysis. LOW SALES CAUSE EFFECT 1. Untrained Staff 1. Increase in customer complains. 2. Poor quality finished products. 3. Wrong order to the customer. 2. Management Problem 1. Unsatisfied staff 2. No Co-ordination between manager and staff. 3. Not proper products displayed in menu (dog products). 1. Increases the product cost. 2. Increase in wastage of goods. ANALYSIS In this section we will find out that on how we have reached to the causes of the organizations low sale. We have noticed in our study that the finished goods that are been given to the customer are not made in a proper manner and thus the quality of the product has gone down. Also due to that the organization started receiving complaints regarding their products. Some times we noted that the staff are taking wrong order and thus the product service takes time. While going through all these reasons we found that the root problem was staff were untrained. So due to this the face problem was caused. Secondly, we found that the co-ordination between the managers and the staff was not carried out properly. Either the manager was not giving out the information to the staff or the staff was not listening to the manager. Also the staff was unsatisfied because in the store they were working under different managers and with different orders. So the staff were getting confused and this delay the process of proper product service time. Also due to this the face problem of low sales was caused. At last, we found that the other root problem was regarding dog products i.e. the products displayed on the menu are not ordered by the customers as they are bit expensive than the competitors. Due to this there was increase in the wastage of these products which indirectly increased its cost. This all triggered in high budget and low profit. Above all the stated problems we have also identified other problems that has affected because of face problem and those are: 1. Regular staff not getting more hours. 2. Company growth is going down. BCG MATRIX REF:- http://www.quickmba.com/strategy/matrix/bcg/ Cash Cow = Beef Segment Start Product = $5 Meal and Baconator Meal Question (?) Mark = Chicken Bites and Grill Chicken Dog Products = Baked Potatoes and Salad Cash Cow:- In our chosen business, we have find out that Beef Segment is a Cash Cow. Beef segment is the fast selling product and if we compare with other products all types of customer like beef segment because it is very popular, cheap, healthy and favorite product by customers demand. For example, if we serve 1000 customers in a day, then 700 customers order from the Beef Segment and thats a massive 70% demand of the beef segment products. Star Product:- In our chosen business, we have found that $5 Meal and Baconator are Star Products, as this products is the organizations second fast selling and also popular with most of the time. Mostly customers like to buy $5 meal and Baconator meal because in these meals the business provides burger, fries and a drink of customers choice. We think that to convert it into cash cow product, they need to advertise it properly and if the company is launching any new product then the launching time of new product should be correct. It shouldnt affect the market of current star product. ? Mark:- During our study we came to an conclusion that Chicken bites and Grilled Chicken are considered to be ? mark product. The reason behind this is that, these product are neither cash cow nor star product. So to convert in star product, they have to do proper advertisement and they should also start selling these products as promotion or in a special deal. Dog Product:- At last in out findings we have found that Baked Potato and Salads as Dog Products because these product are there in the menu for long time but are not been sold or ordered. So they should replace these products with other product or modify the present product. They can also bring back the products which where in demand earlier and has been stopped due to the supply of the raw material like chicken stripes. SOLUTION In this section we will be providing the solution for the causes that has affected the organizations sale. We will be giving solution as mentioned below:- 1. UNTRAINED STAFF :- We will suggest the organization to retrain their untrained staff because in our finding we found that they are not taking the order properly and misplacing the order sometime. They are also behaving bit rude to the customers. By doing so there will be an improvement in customer service and quality of the product. Also they will manage to take correct orders from the customers. This will increase the customer satisfaction and the sale will gradually go up. 2. MANAGEMENT PROBLEM :- In this section, we have come to the conclusion that the managers are not passing the information to the crew member in a proper manner. Also during the time where there are two managers working, if one manager tells the crew to carry out certain duties and during the same time the other manager tells the same crew to do other things than the crew member is confused and dont understand whose order to follow. So we would suggest that there should be a hierarchy of passing the information to the crew. To solve this issue we would recommend the organization to communicate with their managers and tell them that they pass on the information to the staff in a proper procedural manner. By doing so the staff will understand what their managers are saying and it will reduce the product service time. Also we will train them accordingly. 3. DOG PRODUCTS :- In this section we have found that certain products are as Dog Products, because these product are there in the menu for long time but are not been sold or ordered. So they should replace these products with other product or modify the present product. They can also bring back the products which where in demand earlier and has been stopped due to the supply of the raw material. To resolve this problem we would suggest the organization to re-organized their product menu. We would also recommend them to remove the dog products and add new products if possible. This will bring the customers in and the sale will start going up automatically. STRATEGIES FOR THE SOLUTION In this section we will be mentioning the strategies for the solution. The same are mentioned below. 1. UNTRAINED STAFF :- In the organization there is an appropriate procedure to carry out product preparation and customer service. These procedure includes videos, books, training under training manager and at last carrying out exam/test of the staff. We would recommend the organization to redo these procedures again with their staff. We would suggest them that out of 100% of the training procedure they should give 30% emphasis on videos as by seeing the videos they will understand the procedure. Later 25% emphasis on books to learn about the order taking and customer service procedure and how to up-sell the products to the customers. Next around 25% emphasis on training the staff under trained staff or training manager. At last, they should give the rest 20% criteria to carry out exam/test that will let them know where the staff stand and what needs to be done to improve the knowledge and ability of the staff. 2. MANAGEMENT PROBLEM :- For this we will like the managers to be trained in an appropriate manner so that they carry out their duties properly. We will recommend the organization that they put at least 50% concentration on showing the managers the managerial videos and training session again so that they are clear about their role in the organization. We will suggest them to put 30% emphasis to carry out manager and staff meeting on regular basis as this will increase confidence within the managers and staff and also their queries will be heard and solved. This will increase co-ordination between the staff and managers during their work schedule. And at last we will tell them to apply 20% emphasis on practical training as this will help the managers to carry out specific task properly and also not indulge in other managers task as this will mislead the staff. 3. DOG PRODUCTS :- To make sure that this strategy works out we will recommend the organization to put at least 70% emphasis to carry out survey on what customers demand from the organization. Like, there are customer feedback forms available with in the store, so they can ask customers to fill up the feedback form. If the products demanded by the customers can be included in the menu than it should be included as soon as possible. And later 30% emphasis on the products that were in demand earlier and has been stopped due to the availability of the raw material, should be made available to the customers. This will bring back the customers to the store and the sale of the organization will increase gradually. ALTERNATIVE ACTION Alternative action is a suggestion, which we can be used if the main strategy of solution to resolve the problems is not effective. Some alternative actions are mentioned below. Change staff:- If in case the strategies that were used earlier like training the current staff did not work out than we will recommend to change that said staff with the new staff. We will suggest them to go through the training procedure again. They should motivate the new staff and by doing so the staff will be more dedicated towards its work. Change Management:- After providing the training to the present manager, If they still continue to behave rude with the staff and also not passing the required information to the staff than they should either get the manager from another store or hire a new manager and provide them sufficient training. Change product:- If the dog product is not selling then we will change the product because these product are there in the menu for long time but are not been sold or ordered. So they should replace these products with other product or modify the present product to ? Mark product or star product which will increase the sale. They can also bring back the products which where in demand earlier and has been stopped due to the supply of the raw material. CONSEQUENCES OF ALTERNATIVE ACTION If we change the staff there will be some consequence like it can increase the cost of the company as more time will be spend on the training of the new staff and more time will be taken in the product service. After training the new staff, if the organization understand that the new staff is under performing than they will have to more efforts and time to make that staff more efficient and reliable to the work assigned. For doing that they might have to keep that staff under training managers observation and this will increase the cost which can lead to more loss. Also there can be a situation where the old staff that has been removed from the organization might report to the union and this will increase time to deal the issue, as they do not have time and money to spend on these matters. The good consequence can be that it can solve the problem of the trained staff that were not performing up to the mark. Same as staff,if we change the manager,it will create some consequence for company like it will increase cost of company because the new manager has to be given managerial training and also they have to remain under the trained managers till the time they are suitable for the role. There will be two managers at the same time and the organization has to pay both the managers instead of one. Also there can be a situation where the old manager that has been removed from the organization might report to the union and this will increase time to deal the issue, as they do not have time and money to spend on these matters. Also hiring a new manager is not an easy task as one has to organize interviews and then choose perfect manager for management. The good consequence is, new manager can solve the problem and help the company to achieve its goal. If we change the products there will be some consequence like it will increase companys cost as they never know what sort of product is demanded by the customer and more training has to be given to the staff and manager in the preparation of the new product. Also, if the expiry date of product is less then it will increase company cost. Only good consequence is that the new product might increase companys sale. FINAL DECISION After carrying out the survey, we have decided that we cannot suggest the alternative action as by doing so the cost of the organization will increase and the organization is not in a situation right now to carry out such an increase, as the sale of the organization is low. So will stick to the solution that is provided in the full survey i.e. providing training to the staff, also train the managers again and remove the dog product by replacing them with ? mark products or star products, also try re-introducing the products that were there in demand earlier. CONCLUSION With the help of this analysis we would like to conclude that the organization have list of problems but the main problem is of sales. In this report we have identified the root problem of the organization and suggested the necessary solution as well as alternative solution that can be carried out to solve the root problem. Overall this was a good experience conducting a analysis on identifying the core problem within the organization. But if some one needs any help through this analysis he/she can be valued going through the detailed report. They can also understand about the various solution to the said root problem that can be there with in the organization and how to create a strategic solution to resolve these problems. This report contains only one limitation that is solely on our experience and can differ in other methods of report.

Arbitration Case: Discharge Of Peter Seichek :: essays research papers

Arbitration Case: Discharge of Peter Seichek Closing Statement Mr. Arbitrator, the termination of the employment of Mr. Seichek, by the Wheelwright Corporation, was for his "sleeping on the job". Lets examine this stated reason - in the light of the evidence provided by witness testimony and contained within Mr. Seichek's personnel record. 1) Mr. Holloday testified that he and Mr. White, the third shift supervisor, observed Mr. Seichek, wearing his welding hood, sitting or leaning against the ladder, "apparently" asleep. Further, Mr. Holloday stated that he called to Mr. Seichek six or seven times to get his attention. Mr. Seichek was then directed to accompany Mr. Holloday and Mr. White to the office. In the office, Mr. Holloday told Mr. Seichek that he had been caught sleeping before, and that his absenteeism was excessive, and therefore was being suspended. Mr. Arbitrator, they found Mr. Seichek at his work station, wearing his protective clothing, waiting for a co-worker to return with needed parts, in order to continue the job. With the welding hood on, they could not positively determine that he was asleep, and six or seven calls to get his attention in the noisy, factory atmosphere is not extreme. In reference to having been caught sleeping before, Mr. Holloday, testified that on August 16,1982, that he found Mr. Seichek asleep in the reception area and on August 17, he was found asleep on a tool box near the time clock. In both instances, Mr. Holloday awakened him, directed him to clock in and return to work. Mr. Seichek complied with this direction. Mr. Holloday went on to state that these instances annoyed him, but since Mr. Seichek was on break and not "on the clock", that he (Holloday) should not and did not issue a formal, verbal warning or make any notation concerning these incidents in Mr. Seichek's record. 2) Mr. Lewis, the third shift steward, gave testimony that it has been a common practice for employees to sleep during their break periods and to occasionally doze on the job. This corresponds with Mr. Holloday's testimony concerning his decision not to issue a formal verbal warning to Mr. Seichek after he (Holloday) found him asleep during break. Of further note, Mr. Lewis stated that heard Mr. Holloday use an ethnic slur when referring to Mr. Seichek sleeping on the job. This raises a question as to the objectivity of Mr. Holloday with regard to his supervision of Mr. Seichek. On the morning of December 3, 1982, Mr. Holloday notified Ms. Delores Lopez, the Personnel Assistant, that he had suspended Mr. Seichek pending possible discharge because he had found him sleeping on the job.

Homosexual Adoption Rights Essay -- Legal Issues, New Jersey, Foster C

New Jersey’s statewide parenting legislation espouses a progressive stance on the matters of same-sex parenting and child care in the processes of adoption and foster parenting. The Garden State allows for same-sex adoption; allows single homosexuals to adopt; and allows second parent same-sex adoption (â€Å"Same-Sex Adoption Laws,† n.d.). New Jersey has passed progressive laws and policies that prohibit discrimination charged against gay individuals in the adoption process (Sudol, 2010). New Jersey state law also bans discrimination against gay individuals in the foster parent process (2010). New Jersey Statutes Annotated 9:3-43 enables for any person to adopt permitted the said person(s) pass a background investigation and meet adoption criteria for eligibility(N.J.S.A. 9:3-43). Unmarried joint adoptive parents petitioning to adopt a child can do so because of N.J.S.A. 9:3-43. In re Adoption of two Children by H.N.R., 666 A.2d 535 (N.J. Super. 1995) permits second pa rent adoption; this statute exercises the possibility for an individual to petition for shared rights of custody with a parent who already possesses legal parental custody of a child. Several states prohibit joint adoption due to unmarried status. This statute is favorable for unmarried parents seeking to adopt in New Jersey. This New Jersey statute provides for an overall tolerant atmosphere for queer individuals and couples looking to adopt or become foster parents. In summary, laws and policies regarding same-sex adoption vary from state to state. The three common forms of adoptive guardianship are individual (single) parent adoption, joint adoption, and second parent adoption. Firstly, the most traditional type of adoptive parents is the single parent adoption. T... ...loving individuals and couples are being denied the chance of giving orphans a loving home. The numbers of orphans increasing in foster care services are disproportionate to the number of foster parents willing to adopt them. This fact alone without a shadow of a doubt calls to question the involvement federal government to revise law and policy to integrate the needs of same-sex parents and the growing orphan problem in the United States. The investigation of same-sex parents continues to produce evidence suggesting that children growing up in same-sex households report feeling more tolerant of other groups. The quality of parenting and family functioning are not inhibited by the parent’s sexual orientation. Lastly, children raised by same-sex parents do not exhibit psychosocial and emotionally disruptive behaviors (Children Welfare Information Gateway, 2011).

Dttls Unit Cppd

More in-depth analysis of the definitions and the meanings attached by others are developed throughout the assignment. Reflective Practice- â€Å"a set Of abilities and skills, to indicate the taking Of a critical stance, an orientation to problem solving or state of mind. † (Moon 1999 cited on www. Ukulele. AC. UK 2012) Continual Personal and Professional Development â€Å"maintaining improving and broadening relevant knowledge and skills in your subject specialist and your teaching and training, so that it has a positive impact on practice and the learner development. † (www. Fill. AC. K 201 2) Whilst preparing this assignment my Primary research was collated by using both personal observation and informal discussions with fellow peer group members, I conducted my Secondary research by colleting existing data gathered from both my Primary research as well as using the internet in order to access reviews, government statements and information as well as theories and pr inciples used and developed by educational experts, I have also used the local library to access reference material in the form of books and the e-library and as an additional reference method.Once evaluating the elected data I then developed an Action Plan in order to achieve my desired goals. The Common Sense Theory philosopher and educationalist John Dewey pioneered the concept of reflective practice in 1 933 as the literal notion of â€Å"thinking about thinking' (owe. Educe. Tats. Org 201 2) He was primarily interested in problem solving. When a bad incident occurs you feel upset or disconcerted and set out to identify and rectify the issue. This basic approach to reflective practice was further developed as the â€Å"common sense view' by Moon (1999). She took the stance â€Å"reflection is akin to thinking but with more added to this. Roofer-Parents and Maltose 2009, pa) This is reflection in its purest form. After a lesson that that went badly it is natural that you will think about what went wrong and why. The sheer basic nature Of the theory leads to problems of lack of organization and documentation. The solitary nature of simply thinking cause limitations when there is no one to provide feedback. There is more consideration given to the past than the future and provides limited outlets for developing practice. Donald Chon (1983) developed two concepts in relation to reflective practice: Reflection in action – A person reflects on behavior as it occurs.For example if you are using a classroom activity With learners that is clearly not working you would quickly reflect on this can find a suitable alternative immediately rather than waiting for the next session. Reflection on action this type of reflection occurs after the event allowing time for scrutiny and analysis of the situation and time to plan further development. Kola (1984) created his four stage model of leaning. This encompasses the continued cycle of learning. It outlines the ba sic concept of doing something. Reflecting on it. Researching ways of improving upon it and planning how to implement this.This brings you right back to the doing stage and so the cycle continues. This can be joined at any stage but needs to be followed in sequence to be effective. Graham Gibbs further developed this cycle in 1988. Like Kola, his cycle of self reflection is simple to use and follows a continuous cycle. Gibbs Model for Reflection (www. Sum. AC. UK 201 2) Stephen Brookfield (1995) believes critically reflective teaching happens when we identify and scrutinize assumptions that under grid how we work. For this the occur we must see our teaching from the view of the â€Å"four critical Roofer-Parents and Maltose 2009,pop ).The four lenses being: 1. The teacher 2. The learners 3. Our Colleagues 4. The view of literature and theories. Although time consuming this theory provides a thorough reflection on our practice through feedback and research rather than just our own t houghts. This theory combines the personal achievements generated via reflective practice with the benefits of CAP where teachers improve skills and knowledge enhances their professional performance. Autumns (2007, pop) describes this as ‘A constant critical appraisal of teaching and learning, and of the work of the tutor generally. Ideals from Chon, Kola, Gibbs and other heritors can be encompassed in professional reflective practice this ideal would include seminars, workshops, conferences, meetings, training days, 1. 1 reviews, observations and general conversations. Having identified what you could do to benefit your practice you would create an action plan clearly defining SMART targets. Have in the past relied too heavily on Moon's ‘common sense' theory. Thinking is a natural process we have little or no control over. Have often delivered a session with my head buzzing with thoughts and ideas; these would take on the form of what went well?What didn't go so well? W hy? What can I do instead? This thought process of ideas has its benefits. Was analyzing my teaching practice rather than simply carrying on with no consideration to its merits. The main problems being that I rarely wrote my reflections down. There was no organization or structure to the reflective practice. This form of reflection is too insular and self reliant. When I first started teaching think I probably lacked the confidence to actively seek the views of others and accept constructive criticism.Since undertaking the DOLLS course have as a prerequisite of learning kept a reflective journal. This method Of reflection links in with Scion's ‘Reflection on Action. ‘ Actually taking time to stop and write down reflection has been very beneficial This allows time for greater and more structured evaluation identifying what went well and want didn't go so well. From here am able to plan what I need to improve upon. Chon (1983) also outlines â€Å"action in practice. † I found this concept of â€Å"thinking on your feet† a necessity of teaching. A session plan may sometimes no longer be valid. Eave in the past had to a change activities that require certain numbers due to poor attendance. Similarly if unexpectedly have a small group may not use planned resources such as flowchart which seem impersonal for only four learners. As my teaching experience has developed so has my capacity for reflection. Drawing on Brookfield critical lenses. I am now more confident and aware of the benefit of feedback to seek the views of learners, peers, mentors etc. This creates a greater spectrum of reflection rather than simply my own to learn from.Gibbs reflective cycle (1988) has become a natural part of my teaching and reflective practice. This is especially beneficial with 8 week rouses I teach again and again. In this situation it is easy to become complacent and lazy and stick with same session plan. Actively reflecting with feedback from others ena bles me find methods of improving the session. Then can try out the new plan. Once tried then reflect on the new plan and so the cycle continues. Of course I wouldn't make change for change sake. The out come of the reflection could be that it all went well in that session.As a teacher when considering CAP have to consider what The FILL defines as the â€Å"Model Of Dual Professionalism† (www. Elf. Co. UK) Your subject specialist. Your teaching. In both instances I need to undertake an analysis to identify training and development needs. I am still a teacher in training so my professionalism is continually developing through my college studies which includes lots of research. In my work place I have attended training days on relevant teaching areas such as coaching your team and Giving and Receiving Feedback and conferences such as E-Leaning.Once my training is complete I will need to actively seek development opportunities in this area. I could do this through the IL F, Coll ege network, educational websites, publications and productions. The opportunities for personal and professional development in the Hairdressing and Beauty area are considerable. Keeping up to date with relevant legislation is paramount. For instance I recently went on a training day on delivering e-learning. However as an educationalist it is vital don't just assume there are no changes if no one has informed me other wise.The VT website is the best reference point on legislation. Specific area of my role such as manual handling, Fire Safety and First aid require me to update my trainer's skills with a refresher course every two or three years. As I teach n a company that specializes in Hairdressing and Beauty it is vital I actively seek new knowledge in this area. All development do for my work has an effect on my personal development. The increase in skills and knowledge gives me more confidence and expands my creativity. In my free time enjoy reading and creative writing and hav e taken relevant courses for pleasure.I have in the past been too work obsessed and taking on to many courses at once. This resulted stress and affected all areas of my life. Now can priorities my CAP to allow me time to relax and spend time on other things that are important. Can link my reflective practice to most of the theorists. The common sense view' of quite literally thinking is something do constantly but have learnt the benefits of taking a more structured and creative approach to reflection. Working through a cycle of doing, reflecting, researching, planning and doing means my teaching practice can only improve.This has given me more confidence and benefits the learners. Linking in reflective practice with CAP ensures my development as a teacher and a subject specialist. Through my work place I am able to identify training and development needs with my anger. As an autonomous learner is vital I constantly seek new avenues to ensure my Hair and Beauty knowledge is up-to-da te and relevant. Part 3 To carry out this assignment I have used my personal reflective journal. Have also drawn on past assignments, observations, peer group discussions. Researched books, journals and the internet to gain a wider perspective.Analyzing my own role as Lecturer/Assessor and comparing it with others such trainer's and tutors highlights the similarities as well as exploring the unique aspects that define each role. As an individual and a teacher it is official to recognize and at times accept that your personal beliefs, assumptions and behaviors may impinge on learners. In this assignment I recognize my ‘teaching schemata' and explore both positive and negative effects this may have on learners and others. This links in with the analysis I have made on how my personal, professional and interpersonal skills will have an impact on learners and others.Your roles and responsibilities as a teacher, there are many roles of a teacher including, designer, planner, facili tator, tutor, assessor, marker, evaluator, coach, mentor, communicator, curriculum developer, subject leader, information and advice giver, evaluator and many more. Your role as a teacher changes to your students needs. There are many responsibilities that come with being a teacher some of these are, continuously assess and reassess your students, create a safe learning environment physically and emotionally, establish open and trustworthy relationships and most Of all be professional.Teaching students is not the only role you will up hold whist being a teacher. Creating a good first impression as within the first few minuets of meeting someone we make a decision about them, by being on time, smiling, being repaper, being confident and maybe starting off with an icebreaker so the new learners get to know you and each other you would be able to set a good example. Knowing the boundaries of your role as a teacher is a necessity to have adequate learning environment. Being open to chan ge and incorporating others input. When boundaries are lost, boundaries need to be reinstalled.Some assumptions are made by students that a teachers role extends even further then already stated above, so it is a good idea to know all the relevant people/organization's to refer students to. Through discussions on the DOLLS course I have identified two major preferences between my role as Lecturer and my peers as Trainer's. The first being that of context . Their teaching is carried out in individual's own workplace. Learning is delivered In a training room and in the care environment. I deliver learning in a Academy in a classroom setting.The two do at times overlap, workplace learners may work towards vocational qualifications through localities. In this case I may arrange for learners to undertake this learning and support them through their work. The other main variation is in purpose. Facilitate learners with skills and knowledge to enable them to function in the workplace. Lear ners gain VT NV however they are not working for one or two years towards an educational or vocational qualification as they would in a college. Gary Police, Professor of Practice Worcester University noted this main difference. In his article Teaching Versus Training (2003).He stated training â€Å"focuses on skill† whereas teaching â€Å"implies deeper knowledge and a longer time frame. † I feel I install bath of these methods in my teaching practice. As a Lecturer/Assessor in Hairdressing it is my responsibilities to ensure my knowledge is kept up-to-date and in line with current legislation, polices, reoccurred and changing views and ideas within the hairdressing sector. Not doing so would have a detrimental effect on learning and the working practice of learners. I am constantly aware that my CAP will have a direct impact on the quality of teaching I provide.I liaise with senior staff to discuss any new developments within Hairdressing and the impact they will hav e on learning and working practice. I often attend the same training, seminars and conferences as senior staff. This ensures we all have the same knowledge and skills. Transference of skills has a major influence on how I and others measure the laity of the teaching I provide. As an individual it is difficult to recognize our own ingrained beliefs, assumptions let alone comprehend the impact these may have an others. As a teacher the impact can be magnified as others look to us to learn.In an article Focus on Teacher thinking it was stated â€Å"Everything a teacher says and does springs from the teachers inner reality – the worldview, beliefs, values and other thinking processes that are so familiar they become invisible† (www. Discriminated. Com 2012) When I enter a classroom/training room I like to think I put my professional at on and leave my personal influences behind. Williams and Burden ((1997, pop) however would disagree â€Å"Teachers beliefs about learning will affect everything they do in the classroom. † To identify my own personal influences I have examined some elements of my unique â€Å"Teaching Schemata† (www. Ordain. Org 2006). This is the amalgam of beliefs, knowledge and assumptions held by the individual teacher. Elements of my personal ‘Teaching Schemata' I believe it is important to have basic CIT, Literacy and innumeracy skills, reading is fun, learning enriches your life and CIT is an inevitable part of day to day life. I think everyone would want to reach their full potential and adults should naturally adhere to a certain code of conduct in a learning environment. Most adults want to learn and music has positive benefits on your mental well. If it makes you happy then do it!I'm very easy going and rarely loose my temper. People should always see the best in others and try to understand why they behave the way they do. The list above is by no means exhaustive but includes what consider to be my main belief system. I would generally consider my positive and friendly personality to have a constructive benefit on learners. I'm proud of the fact hat learners enjoy their learning. The concept of achieving an equal balance between my natural friendly personality and adopting a more professional persona when necessary is an area I have developed but need to continue to do so.I have attended courses in assertiveness and influencing and negotiating to aid my development in this area. Discussing ideas with other teachers has helped significantly. In my very initial stages of teaching I made a basic mistake due to my somewhat supercilious assumptions. When setting up a learner, a lady of around rays, on E-Learning I simply gave her the laptop, password and surname and told her to log on to the WAC site. I went off to sort out some paperwork while she did this. When I returned I found an embarrassed learner who hadn't even switched the laptop on.She sheepishly told me shed never used a com puter before. The impact for the learner was that of humiliation and a failure to learn. For myself it was an early learning curve in never making assumptions about learners existing abilities. Although I'm still surprised how many people don't have their own computer and have little or no CIT skills I have learnt to adjust my perception and address the situation in manner that does not embarrass or humiliate the learner. Gaining an awareness of the extent to which adult learners may lack basic skills has had an effect on my professional development.I have actively sought ways to integrate key skills into learning. WAC provide extensive resources and information on enabling teachers to embed key skills into the Hairdressing NV program. The impact on learners is that l, as a teacher am more in tune to learning needs and an increased opportunity to improve their key skills. My teaching qualifications POTTS and nearing the end of my DOLLS have given e significant skills and knowledge i n this area. This impacts on what I am able to offer my place of work and learners. This includes planning, delivering and evaluating individual sessions and schemes fork.Also carrying out diagnostic assessments, assessing learning, being aware learning styles and learning theories, designing and using resources. The more skills I have as a teaching professional the greater opportunity will have to maximize the learning potential of the workplace learner at Soprano's. Management will have greater confidence in giving me greater responsibilities such as designing courses. Eave also joined the Institute For Learning (FILL) as an affiliate member whilst working towards qualified teacher status.The IF_ gives members support in continuing professional development. The FILL state: CAP gives the public, learners, the teaching community and the sector confidence that teachers, trainers, tutors and assessors are continuously improving skills and knowledge and expertise (www. Elf. AC. UK, 201 3) As I have a dual profession there is little point in me solely focusing on my teaching skills. It IS equally as important that I monitor my knowledge of my subject specialist. My learners need to have confidence that I have a higher level of knowledge Of the subject than they do.The Academy I work for need to know that I am facilitating training that is current and relevant. Having years of hands on experience in the Hairdressing sector not only equips me we a high level of skills and knowledge but also gives learners confidence that I know what they experience in the workplace. To keep my hairdressing skills current and relevant I attend the same training, conferences and seminars I would as if still worked in the field. My personal development can also have an affect on learners. Having a good bevel of work and life balance make me a calmer and more rounded person.Much of my personal development such as creative writing and various courses in the hair and beauty sector some of these courses required me to post my work on an online tutorial for others to give feedback on. Similarly I was required to give feedback on the work of others. This enhanced my ability to accept feedback from managers, teachers, college peers and learners. This in turn assisted me to provide constructive feedback to my peers and learners, which is something have difficulty with. My interpersonal skills have developed as my confidence has grown.Looking back on my reflective journal from the beginning of the course I can see there were times when I lost deportment in sessions when learners asked questions I was unsure of, didn't participate in sessions or were deliberately awkward as they didn't want to be in the session. This had a detrimental effect on learners and myself as I felt they would loose confidence in my ability to teach them. I over come this through feedback, talking to other teachers and simply by gaining experience. My most recent observation demonstrated how much my confidence has improved.This reflects on the laity of learning learners receive. On a general level I feel I have good interpersonal skills. Working in the Hairdressing sector for years has given me strong emotional intelligence. Am easily able to empathic with other's. I am able to actively listen, thus making me an effective communicator. Have been able to develop appropriate communication skills. Initially was too much of a friend to learners and didn't want to offend anyone. I found sugar coating feedback was non productive. Have managed to improve my balance my as a teacher, giving constructive feedback and delivering enjoyable sessions.To movie my knowledge of innumeracy I went on the Move On website to test and improve my abilities. When started the POTTS course I was required to take an assessment. Thankfully had a clear level 2 pass. Innumeracy is a strong element in Hairdressing it is important to maintain my skills in this area. I embed innumeracy in areas where learners will uses it in their workplace such as cutting coloring and mixing colossus. This will impact on their ability to perform everyday tasks at work. Have fairly good CIT skills. This has enabled me to facilitate e-learning confidently.This has helped learners to access and undertake courses they ay not have had access to otherwise. E-learning enhances learners own CIT skills which will benefit them in the workplace and wider society. One area had to develop was using CIT in presentations. My workplace did not have facilities for this so I had little opportunity to practice. I felt this limited my resources and didn't account for inclusively with regards to learning styles. My first attempt at Powering presentation was for my presentation was to my peers at college. I was pleased to have produced and presented a presentation even Fill did forget to put it on slide show!Feedback room my peers and my own reflection identified this as an area of weakness. I have since convinced my workpl ace to buy more equipment. I am now confident in using the projector for presentations. This enhances learners experience including participating in e learning in groups. Literacy is an area am quite proficient in and had passed university modules in with good grades. I enjoy reading and creative writing in my free time. I do however have to be aware of the language I use and the levels expect of others. Many of my learners will be at entry level 3 or lower so need to keep language in resources simple.Through initial assessments I can identify what level learners are at. I embed literacy into learning. VT have excellent resources I have used to enable learners with literacy. The fact that enjoy reading means I am always keen to research my subject this will enrich the knowledge can impart on learners. My dual role as a teacher and a Hairdressing Professional effectively means have two areas where need to actively monitor, evaluate and accomplish continuing personal and professional development. Clearly identifying my role and responsibilities can enable me to pursue relevant avenues.